Meet the Expert
Robin Hogen
Principal, True North Strategies, LLC
- 35 years experience in corporate communications, heading communications teams at Merck, United Technologies, Purdue Pharma, Yale University and the Robert Wood Johnson Foundation.
- Offers expertise in foundation leadership, academic public affairs, and issues management.
- Founded True North Strategies, LLC, strategic communications consultancy to build on leadership role at Robert Wood Johnson Foundation, guiding communications strategy to advance the influence and effectiveness of non-profit organizations.
Meeting Packages from $400
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Achieving Impact Through Integrated Communications
Principal, True North Strategies, LLC
Defined Terms
- Authenticity (in communications)
- Genuine, thoughtful communications that are sensitive to audiences and meet them where they are.
- Big Data
- Extremely large data sets that can be segmented and analyzed in a variety of ways to reveal patterns.
- Content marketing
- A marketing strategy aimed at creating and distributing relevant and useful content that is truly valuable to stakeholders and is not explicitly focused on sales but rather on engagement.
- Market segmentation
- The process of dividing customers and prospective customers into discreet groups that share common characteristics.
- Millenials
- The generation of individuals aged 22-35 (born between 1980 and 1992).
- Thought leader
- A leader in an industry whose views on a given subject, field or trend are regarded as authoritative, forward-thinking, and deeply influential.
Achieving Impact Through Integrated Communications:
Defined Terms
Expert Topic