The need for story runs deep in our species.

Cultures define themselves through stories called myths. Religions embody their values and beliefs in stories. Nations rely on stories – the Trojan War, the six wives of Henry the Eighth, the Great Depression – to conceptualize, understand, and pass down their histories from generation to generation. Parents tell stories to teach their children. Stories are what we use to try to make sense of the world and ourselves.

As the philosopher Kenneth Burke said, “Stories are equipment for living.” 

Stories are also highly effective equipment for professional communicators. Stories help us compare notes about   More...