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Labeled ‘Digital Consumer Products’


Robin Boyar

Market Research for Digital Consumer Products

Market Research is a business discipline that provides actionable insights about consumers’ behaviors, attitudes and demographics. Typical market research efforts include:competitive analysissurveysfocus groupsusability testingethnography 

These efforts help capture consumers’ attitudes, behaviors and motivations, providing insights that can help guide product development, marketing and positioning.

For example, a company developing a new product might want to understand the current competitive landscape. It might conduct focus groups and surveys to understand consumers’ attitudes and behaviors around the product concept, and then test advertising and positioning to understand how to best market the product.

Digital products, such as games and apps, require a new approach to   More...

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