What Our Experts are Saying

The official blog of TrustedPeer®

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Philip Bouchard

Have We Entered the Era of Internet Caveat Emptor?

A failed method of decision support is Internet searches.  The Internet is completely algorithm-based now.  And the balance of transparency vs. being targeted has shifted heavily in the favor of advertisers. Where on the Internet can decision-makers find trust and authenticity?  There must be providers of trusted, skillfully curated and delivered information.  TrustedPeer is one of those sites.My thoughts were ignited by David Segal’s May 4th New York Times Sunday Business article “The Great Unwatched."  As Mr. Segal points out in the article, "57 percent of two billion ads surveyed over two months were deemed to be unviewable," yet companies still paid   More...

Philip Bouchard

Holidays In the Office

It's the time of the year when we think about others and what they mean to us, from our family and friends, to those we work with every day.  Whether you love shopping for gifts or would love to avoid the holiday shopping crush, it's often difficult to find a present that tells the person how much you appreciate having him or her in your life.

When I think of the people I work with at TrustedPeer, I think about all the conversations we've had, working on many projects toward our shared goal.  Every TrustedPeer Expert has special talents that we   More...

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