What Our Experts are Saying

The official blog of TrustedPeer®

Labeled ‘Management’


Philip Bouchard

Geoff McDonald on the Importance of Employee Wellbeing

Earlier this week, I had the opportunity to meet with a new TrustedPeer Expert, Geoff McDonald. Geoff has a unique and well-developed philosophy on how employee wellbeing affects corporate growth, and it was a pleasure to hear his perspective. Here is how our discussion went:

Can you give me a quick download about your career background?

I worked at Unilever for twenty-five years; my most recent role being the Global Vice President of Human Resources for Marketing, Communications, Sustainability and Talent.  At Unilever, my main goal has been to embed our purpose of making sustainable living commonplace into the core of the business,   More...


Scott Elliott PhD

How to Grow Your Market

Has your business growth flattened or even decayed in your market, and no amount of marketing or sales seems to be able to help it? What do you do? Develop new solutions for this market? Try to enter adjacent markets? Here is a process that we have seen used successfully in a number of different technology companies to recharge growth in revenue and profits.

Start with re-examining the Mission and Vision of your company. Why does your company exist, and what would it look like in 5 years if it was more successful in fulfilling that Mission? Don’t accept some generic   More...


Philip Bouchard

Have We Entered the Era of Internet Caveat Emptor?

A failed method of decision support is Internet searches.  The Internet is completely algorithm-based now.  And the balance of transparency vs. being targeted has shifted heavily in the favor of advertisers. Where on the Internet can decision-makers find trust and authenticity?  There must be providers of trusted, skillfully curated and delivered information.  TrustedPeer is one of those sites.My thoughts were ignited by David Segal’s May 4th New York Times Sunday Business article “The Great Unwatched."  As Mr. Segal points out in the article, "57 percent of two billion ads surveyed over two months were deemed to be unviewable," yet companies still paid   More...

Philip Bouchard

What’s This All About?

(Part 1 of 3)

YOU CAN’T ALWAYS GET WHAT YOU NEED: Immediacy and laser-targeted relevance are now management consulting requirements. What we in business need and what we get don’t match. That’s why I founded TrustedPeer.

When I face a business problem and don’t have the expertise I need, I want precise subject matter expertise very quickly. I have three options for finding it.  Each option is risky and inefficient, and the time to resolution is unpredictable. Conduct an Internet search. Internet search is time-consuming and unreliable. How can I trust content that is dated, anonymously written or is link-bait?   More...

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