Newness Is Not the Same As Transformation

James Wynn of Stone Yamashita Partners did an interview in 2012, just about the time "digital transformation" was emerging as a concept, and told the story of Russell Brand, the English actor and comedian. Brand said his heroin addiction simplified life because he didn't crave new things all the time--new car, new house, etc.--he just craved one thing. He pointed out that we confuse newness with innovation.

"Specifically, the right way to think about innovation is transformation."

What so many companies are in need of right now is transformation. Digital transformation. I write about this frequently,   More...