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The official blog of TrustedPeer®

Labeled ‘February, 2014’


Ted Judson

Sequel Products:  When Are They a Good Idea?

In most cases, sequel products generate lower revenue than their original versions. Line extensions in new scents or flavors are rarely as successful as the flagship product.  Their sales are not meant to be as robust, as they are line extensions.  This is no less true of movies, where films with ‘two’ or ‘reloaded’ in the title expect to only attract a subset of the original’s audience. With each subsequent sequel, revenues continue to fall.

Of course, there are exceptions to this rule. Video games are an example with which I have extensive experience from my time at EA. The   More...

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