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The official blog of TrustedPeer®

Labeled ‘March, 2014’


Ted Judson

Taking Chocolate to the Next Level: A New-Dimension Line Extension

Most product line extensions do not stray far from the original offering. For example, video games are commonly extended into movies, as shown by films like Mortal Kombat and Lara Croft: Tomb Raider. Similarly, television shows regularly prompt board game extensions, like the Simpsons® Monopoly® edition. Even the wildly popular internet video 'What Does the Fox Say?' is now being turned into a children's book! All of these examples are very natural extensions of the original product, because they fall under the general category of entertainment. This kind of closely-related extension is considered same-dimensional.

Rarer are extensions which are new-dimensional,   More...


Ted Judson

If Not a Line Extension, Then What? Exploring Brand Reinvention.

Every business seeks new revenue, and extensions of a product line are a good bet for driving it. However, as I mentioned in 'Sequel Products:  When Are They a Good Idea?,' extensions are only a good idea in specific circumstances. So, what can you do if your product does not meet any of the criteria for being extended? When a sequel product is not advisable, a brand reinvention may be the right step.

What is the difference between the two?

A line extension is when a new product is added to an existing brand portfolio without changing the brand identity. For   More...


Denis Mehigan

Three Resolutions for Better Office Space

No matter the time of year, your business should always resolve to get the best deal when looking for office space.  Here are three ways to ensure just that:1.  Don’t Fall For the Scarcity Trick:  This is when real estate brokers claim that there are people in line wanting to lease the space your company is looking for.  Or the market is so tight that you won’t find reasonably-priced space.  Don’t let fear force you into overpaying for a space that isn’t right for your company.2.  Investigate Shadow Space:  In addition to “public market” space, there are often additional offices   More...

Philip Bouchard

How to Build a Special Forces Business Team

Businesses have been discovering good advice in military experience, as this recent LinkedIn article on using time wisely shows.  One of the most important things I learned from my own Navy SEAL training was how to deal with and overcome adversity.  It is a quality that I find crucial in the work I do now helping start-ups and other companies improve and grow.

Here are three lessons I've taken from my Navy SEAL training that can help businesses become more successful:

1.  Develop Resiliency and Nimbleness :  In a Navy SEAL team, all the members develop mental toughness so the   More...

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