What Our Experts are Saying

The official blog of TrustedPeer®

Labeled ‘March, 2015’


Steve Cadigan

Nurturing a Culture of Innovation

Everywhere you turn today, you hear and read about innovation. All companies want it, but few really offer it.

Why? Because as employers try to unlock the most creative, innovative ideas within their organizations, they often have no clue what it means to nurture a culture where innovation can thrive.

Based on my experience, it can be done. It's not easy, but it can be achieved.

I've been in the talent business for 30 years. I've worked in the fashion industry, the insurance industry, the semiconductor industry, among others. But it wasn't until I came to work in the Web industry with a   More...


Lynn Hunsaker

Business-to-Business Customer Experience Management: Do This, Not That

Universal to most business-to-business customer experience management (B2B CXM) scenarios is the existence of a “village” of people who influence B2B buying decisions. This single fact means a lot. If the purpose of customer surveys is to accurately monitor customers’ likelihood of re-buying, then you must gain an understanding of each influencer’s expectations and sentiment.

A logical follow-up to this is the need to integrate the viewpoints of the “village” to paint a realistic picture. In consumer situations, there are usually only a couple of viewpoints to integrate for any purchase: husband and wife, parent and child. But for B2B situations, you   More...


Alex Sortwell

TrustedPeer's "Next Experts" Program

Introduction

TrustedPeer® is the easy way for corporations and executives to consult with world-class experts on-demand.  TrustedPeer’s digital consulting platform allows you to schedule micro-consulting sessions online with vetted, highly-qualified TrustedPeer Experts, who will create a customized action plan targeting your expertise need. Or you can search TrustedPeer’s extensive content library of best practices and common problems specific to your industry and operational area. Either way, TrustedPeer provides the information you need from The Right Expert, Right Now!

Now, TrustedPeer is extending its knowledge base to higher education. As college and post-graduate options have become accessible to a wider audience than ever   More...


David Burk

Why It's Called Digital Transformation

Newness Is Not the Same As Transformation

James Wynn of Stone Yamashita Partners did an interview in 2012, just about the time "digital transformation" was emerging as a concept, and told the story of Russell Brand, the English actor and comedian. Brand said his heroin addiction simplified life because he didn't crave new things all the time--new car, new house, etc.--he just craved one thing. He pointed out that we confuse newness with innovation.

"Specifically, the right way to think about innovation is transformation."

What so many companies are in need of right now is transformation. Digital transformation. I write about this frequently,   More...


Francis Bassolino

2015, The Year of the Goat (Rodeo)

Idle conversations in board meetings ponder if this is the year of the ram, goat or sheep. When the conversation turns to more pertinent questions on China strategy and the macroeconomic situation, the discussion is often not much more profound. Indeed many debates on China resemble a goat rodeo of six blind men describing an elephant, each recounting a story that is seemingly real but in the end reveals more about the storyteller than the subject. 

China continues to confound businesses looking to capture their share of the China Dream. Global business leaders and regional lieutenants struggle to get their messages   More...

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