What Our Experts are Saying

The official blog of TrustedPeer®

Labeled ‘May, 2014’


Philip Bouchard

Turning Lean On Its Ear

The concept of Business Process Outsourcing (BPO) is giving way to the lean corporation. In the lean corporation, “The ultimate goal is to provide perfect value to the customer through a perfect value creation process that has zero waste.” That’s according to the Lean Institute.Saying zero waste is like saying you want a corporation with zero friction. Every employee is a high performer, they have clearly defined roles and responsibilities and they communicate perfectly. Sounds idyllic, no? Well, we stated this aspiration almost a year ago, and it’s still top of mind.Over the last decade, especially with globalization kicking off   More...


Philip Bouchard

Have We Entered the Era of Internet Caveat Emptor?

A failed method of decision support is Internet searches.  The Internet is completely algorithm-based now.  And the balance of transparency vs. being targeted has shifted heavily in the favor of advertisers. Where on the Internet can decision-makers find trust and authenticity?  There must be providers of trusted, skillfully curated and delivered information.  TrustedPeer is one of those sites.My thoughts were ignited by David Segal’s May 4th New York Times Sunday Business article “The Great Unwatched."  As Mr. Segal points out in the article, "57 percent of two billion ads surveyed over two months were deemed to be unviewable," yet companies still paid   More...
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