What Our Experts are Saying

The official blog of TrustedPeer®

Labeled ‘May, 2015’


Philip Bouchard

Tom Brady and the Patriots: Deflating their Brands?

Tom Brady and the New England Patriots are more than star quarterback and Super Bowl championship team. They are brands – Brady as an individual and the Patriots as an organization and corporation.

So what happens to those brands, individually and within the context of a corporate brand, when they are the subject of intense negative publicity such as the "deflategate" controversy?

TrustedPeer Experts are top-of-field business consultants who have worked with companies across a broad range of challenges. We asked them for their thoughts about lessons learned from Tom Brady and the New England Patriots.  

Their answers reflect some of the same   More...

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