As web-based consumer businesses have taken root, we have evolved our thinking at the Chasm Group to reflect how technology adoption operates in this world.  Unlike enterprise B2B markets where mainstream adoption chasms happen in transitioning from high risk to proven solutions, the world of web-based applications and social media is one where systems of engagement rule.  For this sector, we created the Four Gears Model.

The Four Gears are Engage Consumers, Acquire Traffic, Enlist Evangelists, and Monetize.  Here, the market adoption gears spin in anything but a linear progression, and usually start with freemiums as a starting point. 

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