The restaurant business, and the entire food industry, is extremely competitive. Owners, investors, operators, managers, marketers and chefs have to know what the competition is doing and stay informed about trends.
Smart operators aren't content to rest on their laurels and risk looking dated or out of touch. Giving ever-evolving, often trend-seeking consumers what they want is key to success. This is as important to your business plan as food costs and salaries.
That's why it's important to take a hard look at your menu and dishes at least once a year.