Meet the Expert
Scott Russell
Co-founder, General Partner, Managing Director, Softbank Technology Ventures
- More than 30 years of private equity, technology operating and international experience, successfully helping to raise seven venture funds and investing over $2.5B in technology startups.
- Co-founded SOFTBANK Technology Ventures (aka Mobius). As general partner and managing director, invested in more than 40 software, financial services and Internet companies.
- Investments included Supportsoft (NASDAQ: SPRT); E*Loan (EELN); Buy.com (BUYX); Prio (acquired by Infospace); Invesmert (acquired by StanCorp Financial); Personalogic (acquired by AOL). Other portfolio involvement included E*Trade (NASDAQ: ET), Verisign (NASDAQ: VRSN), Intertrust (acquired by Sony), Multex (acquired by Reuters) and Zip2 (Compaq).
- Helped co-found, along with several other prominent alumni, Carnegie-Mellon University's (CMU) Silicon Valley campus. The campus offers PhD and master degrees in software engineering. Scott is an adjunct professor, teaching and mentoring engineers on how to commercialize their intellectual property; he is a member of CMU's School of Computer Science Dean's Advisory Board and an advisor to the Donald H. Jones Center for Entrepreneurship at the Tepper Business School.
- Advises FinTech Studios, NYC-based financial technology-focused incubator founded by Jim Tousignant, the former President of Multex (a portfolio company successfully sold to Reuters).
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Finding the Right Path - Lessons for Startups and Early-Stage Ventures
Co-founder, General Partner, Managing Director, Softbank Technology Ventures
Need help applying a Best Practice to your situation? TrustedPeer Expert
Scott Russell is always
available.
Make sure your target audience represents the customers who will be willing to pay you for your product or service.
Formulate a sales strategy that evolves in pragmatic steps year over year.
Price your product or service after studying the competition and comparables, but be careful not to price it too low.
Treat raising venture capital as a sales process.
Aim high in recruiting key personnel; understand your strengths and weaknesses and find mentors or VCs who will be candid with you about your needs.
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Finding the Right Path - Lessons for Startups and Early-Stage Ventures:
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