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Mary Yoko Brannen PhD

Professor of International Business, University of Victoria Gustavson School of Business
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  • Born and raised in Japan, with advanced studies in the U.S., France and Spain, Mary Yoko Brannen has worked as a cross-cultural consultant for over 25 years to mostly Fortune 100 companies.
  • Specializes in helping multinational firms realize their global strategic initiatives by aligning and integrating critical internal organizational resources. Advises management on developing knowledge-sharing architectures, creating a global language strategy, leveraging bicultural boundary-spanners, and careful selection and deployment of global teams.
  • Holds the Jarislowsky East Asia (Japan) Chair of Cross-Cultural Management at the University of Victoria Gustavson School of Business and holds a Visiting Professorship of Strategy and Management at INSEAD. She is a founding director of the Institute for Global Learning and Innovation. 
  • Serves as Deputy Editor of the Journal of International Business Studies – the highest ranked journal in the field of international business. 
  • As a researcher, internationally recognized as an expert in ethnomethodology and qualitative studies of complex cultural organizational phenomena.  Current research includes knowledge-sharing across distance and differentiated contexts; also, directing a global research project focusing on biculturals and people of mixed cultural origins as the new workplace demographic.
Session Packages from $500
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Your Expert Package Includes:
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  • Pre-Call Discovery Process
  • One-on-One Call with Expert
  • Session Summary Report
  • Post-Session Engagement