Born and raised in Japan, with advanced studies in the U.S., France and Spain, Mary Yoko Brannen has worked as a cross-cultural consultant for over 25 years to mostly Fortune 100 companies.
Specializes in helping multinational firms realize their global strategic initiatives by aligning and integrating critical internal organizational resources. Advises management on developing knowledge-sharing architectures, creating a global language strategy, leveraging bicultural boundary-spanners, and careful selection and deployment of global teams.
Holds the Jarislowsky East Asia (Japan) Chair of Cross-Cultural Management at the University of Victoria Gustavson School of Business and holds a Visiting Professorship of Strategy and Management at INSEAD. She is a founding director of the Institute for Global Learning and Innovation.
Serves as Deputy Editor of the Journal of International Business Studies – the highest ranked journal in the field of international business.
As a researcher, internationally recognized as an expert in ethnomethodology and qualitative studies of complex cultural organizational phenomena. Current research includes knowledge-sharing across distance and differentiated contexts; also, directing a global research project focusing on biculturals and people of mixed cultural origins as the new workplace demographic.