Meet the Expert
Professor of International Business, University of Victoria Gustavson School of Business
- Born and raised in Japan, with advanced studies in the U.S., France and Spain, Mary Yoko Brannen has worked as a cross-cultural consultant for over 25 years to mostly Fortune 100 companies.
- Specializes in helping multinational firms realize their global strategic initiatives by aligning and integrating critical internal organizational resources. Advises management on developing knowledge-sharing architectures, creating a global language strategy, leveraging bicultural boundary-spanners, and careful selection and deployment of global teams.
- Holds the Jarislowsky East Asia (Japan) Chair of Cross-Cultural Management at the University of Victoria Gustavson School of Business and holds a Visiting Professorship of Strategy and Management at INSEAD. She is a founding director of the Institute for Global Learning and Innovation.
- Serves as Deputy Editor of the Journal of International Business Studies – the highest ranked journal in the field of international business.
- As a researcher, internationally recognized as an expert in ethnomethodology and qualitative studies of complex cultural organizational phenomena. Current research includes knowledge-sharing across distance and differentiated contexts; also, directing a global research project focusing on biculturals and people of mixed cultural origins as the new workplace demographic.
Session Packages from $500
Your Expert Package Includes:
- All 6 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
Risks & Opportunities
RisksCompanies that fail to employ global strategic audits risk the following:
- Losing corporate identity when expanding global footprint.
- Losing focus or becoming complacent in home market.
- Not having a global language strategy, which can result in costly misunderstandings.
- Failing to recognize and leverage the latent global capabilities and skills sets of multicultural individuals in your workforce.
OpportunitiesCompanies that employ global strategic audits have the following opportunities:
- Maintaining corporate identity when expanding global footprint.
- Maximizing technology to ensure and improve global communication.
- Relying on managers from global divisions for insight/input that can help improve overall understanding of global markets and leverage insights from the periphery.
- Understanding the complex cultural identities of today's hybrid workforce, leading to innovative, global competencies that can result in sustainable, competitive advantage.
- Identifying and retaining valuable talent that can go overlooked because they aren't competent in the lingua franca but have valuable skills sets in overseas subsidiaries.
- Reducing friction in headquarter-subsidiary relations by leveraging capabilities of people with multicultural identities.
- Sourcing and leveraging innovative ideas from foreign subsidiaries and networks.
Global Strategic Audits - Making the Most of Your Global Footprint: Risks & Opportunities