- Predictable revenue
- Why salespeople shouldn't prospect
- Building a new sales team
- Growing an existing sales team
Meet the
Expert
Aaron Ross
Skills and Expertise: What's this?
About Aaron
- Author of the best selling book Predictable Revenue: Turn Your Business Into a Sales Machine With The $100 Million Best Practices Of Salesforce.com.
- Co-author of the new book From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue
- CRO of Predictable Revenue, Inc. / CARB.IO
- Built a new inside sales team and process (Cold Calling 2.0) that sourced $100m+ in recurring revenue for Salesforce.com.
Experience
Chief Revenue Officer
•
Predictable Revenue, Inc.
Jan, 2008
—
Present
- Founder of company where our software & services help B2B companies create predictable, scalable sales revenue.
Author/Teacher
•
PebbleStorm
2008
—
2011
- Taught courses: Start a fulfilling business, Turn Your Employees into Mini-CEOs, You can make as much money as you want, doing what you love.
EIR
•
Alloy Ventures
2007
—
2008
- Entrepreneur-in-residence investigating sales, demand generation, on-demand.
- Alloy Ventures is an early-stage venture capital firm with over $1 billion under management that invests in the entrepreneurs creating the next generation of ground-breaking Information Technology, Life Sciences, and Cleantech companies.
Senior Director
•
Salesforce.com
2002
—
2006
- As Senior Director, Corporate Development & Acquisitions - led acquisitions of Sendia (a mobile platform company) / launch of "AppExchange Mobile" and Kieden / launch of "Salesforce for Google AdWords".
- As Director of Corporate Sales - built a new tele-prospecting inside sales team and process (Cold Calling 2.0) from scratch that sourced $100m in recurring revenue for Salesforce.com.
CEO
•
Lease Exchange
1999
—
2001
- Co-founder of an online equipment leasing marketplace.
- Coverage in TIME, BusinessWeek, Forbes, Red Herring's "Top 10 To Watch" 2000
Senior Product Manager
•
Pandesic
1997
—
1999
- Internet company from Intel & SAP.
Associate
•
Robertson Stephens
1994
—
1996
- Focus on mergers & acquisitions.
Education
Stanford University
BS, Environmental Civic Engineering, 1994
Publications
- From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue (Wiley), published Feb 8, 2016
- Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com, Amazon.com, September 1, 2011
- CEOFlow: Turn Your Employees Into Mini-CEOs, Amazon.com, March 1, 2011
- Sons Love Drawing Mutant Robot Battles With Dads, Amazon.com, March 1, 2012
Packages with Aaron starting from $1000
Your Expert Package Includes:
Best Practices
Access to ALL Best Practices authored by TrustedPeer
Expert Aaron Ross on this topic.
Pre-Meeting Discovery Process
Review and analysis of your issue with pre-meeting discovery questions by Aaron, followed by
a 30- or 60-minute one-on-one call.
Sample
One+-on-One Call
Your (+colleagues) meeting is directed and focused from the first minute.
Meeting Summary Report
After your call, Aaron completes a Meeting Summary Report to provide you with the
session’s discussion topics, analysis, assessment and recommendations for next steps.
Sample
Post-Meeting Engagement
After your meeting, continue your relationship with Aaron
on your own, or with TrustedPeer’s support.