• Company & Product Strategy
  • Go-To-Market Strategy
  • Startups
Meet the Expert

Amit Golan

Consultant Amit Golan

Skills and Expertise: What's this?

About Amit

  • Five years in digital marketing software companies, selling to Fortune 500 companies and building expertise in the AdTech & MarTech enterprise spaces.
  • Experience in market analysis, crafting business & go-to-market strategy, building products and product teams. 
  • Involved with software professionally since he was 16, primarily in B2B software.

Experience

Advisor • Kaligo
2016 — Present
Kaligo.com is a global hotel booking platform that rewards customers with miles & points across a wide range of loyalty programs.
Board Advisor • Billbeez
2016 — Present
Billbeez provides the first platform to manage, share and communicate financial data between small businesses and their entire financial ecosystem.
Advisor • Implisit (acquired by Salesforce)
2015 — 2015
VP of Product Strategy • SundaySky
2015 — 2015
  • Led the charge in transforming the company into a product-oriented organization.
  • Created first customer-facing roadmap and presented it on mainstage at company's annual conference.
Senior Director of Product Strategy & Marketing, Integrated Marketing Products • Kenshoo
2014 — 2015
  • Oversaw Kenshoo’s emerging machine learning & predictive analytics cross-channel products.
  • Built business plan, vision, roadmap, pricing strategy and go-to-market plan.
  • Drove exponential adoption by 40+ new clients in a matter of months.
Senior Director of Product Strategy, Kenshoo Search • Kenshoo
2011 — 2013
  • Led Kenshoo’s flagship product, managing $4B+ in search engine marketing budgets and hailed as "the sole leader" in Forrester's Wave.
  • Grew product revenue stream by 200% (3X).
  • Built, managed and developed a team of product ,anagers across the U.S. and EMEA.
  • Collaborated with CEO in winning the Expedia account against strong competition.
VP of Products • BDNA Corporation
2010 — 2010
  • Created, trained and mentored products team (product management and product marketing).
  • Directed 3 R&D centers, in United States, France and China.
  • Drove with CMO all aspects of company repositioning, hailed by analysts as “act of marketing genius” and covered in New York Times, InformationWeek, and more than 50 other publications.
Product Manager • HP Software
2006 — 2009
  • Responsible for $30M in annual license revenues from over 5,000 customers, through creation and execution of vision and strategy for 5 software products.
  • Overhauled a product's positioning and go-to-market plan, achieving 3x FY08 revenue growth.
  • Led on-time release of entire product suite ($150M in annual license revenues, over 300 engineers).
  • Promoted multi-million dollar deals by communicating portfolio roadmap to executive-level customers across 4 continents.
Lead Technical Product Manager • Mercury Interactive (acquired by HP)
2005 — 2006
  • Directed 30 developers working on 5 software products simultaneously.
  • Partnered with SAP and Oracle for development and sales of integrated software solutions, resulting in multi-million dollar deals.
  • Promoted to product manager within 9 months.
Product Owner • Mercury Interactive (acquired by HP)
2004 — 2005
  • Led efforts of 5 R&D teams, liaising between product management, development and partners.
  • Took over design of product suite's first-ever integration with SAP during crisis; saw turned-around solution through SAP certification and field introduction.
  • Contributed 10 percent of total ideas, of which half were implemented, to a 150-person R&D innovation competition.
Senior Developer • Sabratec (acquired by Software AG)
2000 — 2003
  • Employee no. 10.
  • Co-led design and development of company's flagship product from initial conception to revenue.
  • Accomplished supervising position within 2 months of joining the company.
  • Volunteered to serve as a pre-sales engineer on a customer engagement, using insights and customer feedback to improve product functionality and usability.
Head of IT (Lieutenant) • Israel Defense Forces
1996 — 2000
  • Supervised 9 technicians and developers.
  • Initiated a 3-year network infrastructure replacement project, resulting in over 50 percent decrease in downtime.

Education

INSEAD
MBA, Business Administration, 2009
Tel Aviv University
B.Sc., Computer Science, 2003

Awards

  • Winning team CEO, "Your First Hundred Days competition, INSEAD, November 2009. Business competition simulates the takeover and turnaround of a company.
  • Winning team, Markstrat competition, INSEAD, June 2009. First market manager to generate demand beyond production capacity at the the Markstrat competition, which simulates pursuit of market domination.
  • Voted "Most Trustworthy Negotiator," by Negotiations elective class peers, INSEAD, October 2009. 
  • Management Award, HP Software, 2007. Recognized with special award for "leadership, passion and taking on additional responsibilities."
  • Member, Program for Exceptional Students, Tel-Aviv University, October 2000.
  • Exceptional Officer Award, Israel Defense Forces, 1999. 
  • Graduate cadet, High Honors, Israel Defense Forces, August 1997. Graduated from officers' course with High Honors.
  • Member, Israeli delegation to the London International Youth Science ForumWeizmann Institute of Science, July 1995.

Packages with Amit starting from $400

Your Expert Package Includes:

Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Amit Golan on this topic.

Pre-Meeting Discovery Process

Review and analysis of your issue with pre-meeting discovery questions by Amit, followed by a 30- or 60-minute one-on-one call. Sample

One+-on-One Call

Your (+colleagues) meeting is directed and focused from the first minute.

Meeting Summary Report

After your call, Amit completes a Meeting Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Meeting Engagement

After your meeting, continue your relationship with Amit on your own, or with TrustedPeer’s support.
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