Most small-cap and mid-cap companies were once highly innovative and disruptive companies enjoying reliable double-digit growth.

For a variety of reasons, including the recent global recession, many of these companies now are seeing their rates of growth decline into single digits or even negative growth.

There are many dimensions to turning around declining growth, including marketing, regulatory, financial, human resources and technology. But here we focus on driving growth through re-establishing innovation in small-cap and mid-cap companies.

There are two widely-practiced approaches: developing innovation internally to launch new products and services, and the most popular approach, buying innovation through mergers and acquisitions.

Yet one KPMG study showed that 83 percent of mergers and acquisitions did not increase shareholder returns. Another by A.T. Kearney showed overall negative shareholder returns on mergers and acquisitions. This topic shows small-cap and mid-cap companies how to improve these results.

Meet the Expert

About Bob

  • COO of Intake Health™ an innovator in professional sports and consumer athletics hydration monitoring. We are proud to be funded by both the National Science Foundation and National Institutes of Health, who have awarded us multiple prestigious grants for our cutting-edge work in health monitoring.
  • COO and a Founding Partner for Final Surge® developers of the coaching and training platform and apps that empower some of the world's best coaches and athletes to reach fitness and performance excellence like never before.

  • CEO and Founder of Best Thinking® independent digital publishing. rated it as one of the top five best websites for publishers.
  • COO and GM with P&L responsibility for practice management at the LexisNexis Group of Reed Elsevier, one of the world’s largest online publishers of scientific, medical, legal and business journals and websites.

  • CEO and Founder of Time Matters® Software, one of the most widely used information and document management systems in the U.S. legal market.

  • 20-plus years in virtually every leadership position in high-tech innovation from startups to global companies, including building and successfully exiting his own startup, nurturing startups in his accelerator, venture investing, and driving strategy and numerous acquisitions for a major innovation initiative at a large global company.

  • Testified before Congress on alternative energy, participated in White House meetings with the VP on economic development, and quoted in the Wall Street Journal on Internet taxation.

  • IRONMAN® Certified Coach. 2021 USAT Age Group Sprint Triathlon Nationals Qualifier. Commercial Pilot - Instrument Multi-engine Land, Single Engine Sea.


COO • Intake Health LLC
Apr, 2021 — Present
  • Intake Health™ is an innovator in professional sports and consumer athletics hydration monitoring. Our patent-pending technology uses urine electrical conductivity to report hydration status instantly without sample cups or dipsticks. We are proud to be funded by the top science innovation organizations in the USA. Both the National Science Foundation and National Institutes of Health have awarded us multiple prestigious grants for our cutting-edge work in health monitoring.

COO and a Founding Partner • Final Surge LLC
Jul, 2016 — Jun, 2018
  •® is the training and coaching platform and apps that empower athletes and coaches to reach fitness and performance excellence like never before. The Final Surge App makes it so easy to track workouts… that workouts actually get tracked. And the workout tracking contains the detailed data needed to optimize training to get maximum results without injury.

  • Ideal for runners, cyclists, and multi-sports athletes and coaches in sports like triathlon, duathlon, Xterra and more. Final Surge is used around the world by athletes and teams of many sports where performing your best is what it’s all about.
CEO and Founder • Best Thinking, Inc.
Jan, 2007 — Dec, 2016
  • Best Thinking combines digital media, Internet technology, and specialized business practices to commercialize innovation.

  • Publishes expert blogs and articles on breakthrough thinking. rated it as one of the top five best websites for publishers.

  • Under the brand ThinkerBooks, Best Thinking publishes e-books from a pool of more than 1,100 writers and researchers. The writer pool includes Pulitzer Prize winners and New York Times bestsellers; the majority have PhDs, MDs, and other advanced degrees.

  • Best Thinking also develops and provides technology for the direct monetization of content, automated e-book production, publishing platforms, and internet-based identity verification.

CEO and Founder • TechStarts Plus
Sep, 2010 — Jan, 2013
  • TechStarts+ is a startup accelerator specializing in technology ventures seeking to shorten the time and investment required to reach sustaining revenue, thereby minimizing the dilution of founder equity.

  • Several TechStarts+ startups have done extremely well, including and

COO/GM Practice Management • LexisNexis
Mar, 2004 — Apr, 2006
  • P&L responsibility for practice management, one of the four cornerstones of the LexisNexis business.

  • Provided primary leadership in creation and execution of Total Practice Advantage, a software and cloud-based platform delivering a broad base of LexisNexis new and existing products.

  • Driving force in creating and executing a companywide innovation strategy comprised of more than a dozen internal initiatives and acquisitions.

Founder and CEO • Time Matters Software
Dec, 1989 — Mar, 2004
  • A classic startup success story, founded with little more than an idea to modernize the business side of the practice of law, Time Matters became one of the most widely used, most award winning information and document management systems in the U.S. legal market.

  • After a 4-year close working relationship, LexisNexis acquired Time Matters in 2004.


University of Minnesota-Twin Cities
BS Economics 1975, plus one year of graduate studies, Econometrics and Human Relations, 1976

Licenses & Certifications

IRONMAN Certified Coach
Commercial Pilot - Instrument Multiengine Land Single Engine Sea


  • Andrew W. Mellon grant recipient for Alternative Energy Technology Development.


  • Appointed by the Minnesota Governor to the University of Minnesota Biotechnology Advisory Board.


  • Co-Chair, City of Cary Economic Development Commission 1998-2004


  • Panel Moderator on Social Media, Internet Summit '09
  • Panel Member, World Bio Energy Conference in Atlanta


  • Taught managerial economics in the Executive MBA program at the University of St. Thomas Graduate School of Business in St. Paul, Minn.


  • Holds 2 U.S. patents for producing liquid motor fuels from biomass.
Packages with Bob starting from $400

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Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Bob Butler on this topic.

Pre-Meeting Discovery Process

Review and analysis of your issue with pre-meeting discovery questions by Bob, followed by a 30- or 60-minute one-on-one call. Sample

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Your (+colleagues) meeting is directed and focused from the first minute.

Meeting Summary Report

After your call, Bob completes a Meeting Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Meeting Engagement

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