- IP Management
- Gaming Industry
- Mobile Gaming
Meet the
Expert
About Chip
- Interactive executive with over 25 years of experience creating and launching top brands and franchises in the global gaming space.
- Experience across the entire spectrum of the gaming landscape including: Marketing, development, team leadership and P&L management exceeding $100M in revenues.
- Leadership experience with both console and mobile franchise development and launches.
Experience
GM and SVP Hasbro Studios
•
Electronic Arts
2007
—
2016
- GM position within the newly formed EA Casual label. I oversee EA's activation of the Hasbro business relationship. Direct management of both marketing and product development launching product WW on a variety of platforms including next gen consoles, handhelds, online and IPhone.
Group GM and VP - Illumination Studios
•
Electronic Arts
2014
—
2015
- Group General Manager of EA's Illumination gaming division responsible for bringing Illumination IP to life in the mobile gaming space.
- Direct management responsibility for multiple studios developing games based on upcoming Illumination IP.
- First commercial release will be Minions Paradise in conjunction with the upcoming "Minions" theatrical release.
VP Online Commerce
•
Electronic Arts
2004
—
2007
- Responsible for driving EA's entry into the online commerce arena with management over digital distribution of interactive content and store management, in-game advertising and integration and connected console utilization.
VP Marketing
•
Electronic Arts
1996
—
2004
- Global brand leader for EA SPORTS product marketing working on products such as John Madden Football, Tiger Woods Golf and Nascar racing.
- Responsible for EA SPORTS brand strategy and development, product marketing execution and group leadership.
- Expanded role to include EA Games marketing working on early franchises such as Harry Potter, Lord of the Rings and Medal of Honor.
Product Marketing
•
Electronic Arts
1991
—
1996
- Marketing leader working on a variety of early generation console and PC products in both the traditional games category as well as early brand and product management work on EA SPORTS.
Education
Claremont McKenna College
1991
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