In the healthcare informatics and analytics marker, future innovations will come from companies that can convert scientific innovation into verifiable vehicles for solving high-impact problems.
Expansion capital will flow to those companies that:
- Are able to quickly “productize” technology-based solutions around sound business model principles.
- Can demonstrate a baseline case for delivering outcomes as claimed.
Ultimately, these are the companies that will become targets for acquisition by the venture arms of Fortune 1000 healthcare technology corporations.
Meet the
Expert
David Potter
Skills and Expertise: What's this?
About David
- Twenty years in roles including co-founder, senior operating officer, and consultant for 9 healthcare information technology companies.
- Deep knowledge of the business models and critical value propositions of the key customers and users of the innovations.
- Multiple successful launches paired with oversight of sustained-momentum based strategies and action plans; experience staging for and raising company-friendly equity capital.
- National senior decision-maker connections in the provider and payer verticals.
- Provides ongoing guidance to management to:
- ensure that strategic decisions align with the targeted exit opportunities
- determine that a pivot is needed to either a new exit strategy
- market/product application of the innovation.
Experience
Consulting Partner
•
Outsell Inc.
Oct, 2016
—
Present
- Provide strategic and hands-on development support for Outsell’s portfolio of emerging healthcare analytics, diagnostics, and informatics clients.
- Focus on bringing new solutions to market, creating and implementing successful Marketing and Business Development Strategies, securing investment capital, and aligning clients with specialized resources that enable them to succeed.
Managing Partner
•
PGS Growth Partners LLC
May, 2014
—
Oct, 2016
- Provided strategic and hands-on operational and next-round fundraising support for existing healthcare technology and consumer products portfolio companies. Sourced
- Evaluated potential new investment opportunities, and orchestrated financings as appropriate.
- Selectively recruited and managed the performance of interim management resources for portfolio clients.
President
•
Senscio Systems Inc.
Mar, 2012
—
Sep, 2014
- Hired by Seed investors to replace founder/ scientist CEO of an advance AI clinical decision support platform company.
- Redesigned product platform and re-launched it into a new market vertical that embraced the value of the analytics IP.
- Positioned the company for Series A funding and secured $2.5 M Round.
- Sourced, hired, and actively advised a successor President with deep experience in the core market vertical.
- Remain as active Board member.
Executive Vice President
•
Patient Engagement Systems Inc.
Nov, 2008
—
Dec, 2011
- Hired by the University of Vermont to build and grow a company based upon leading edge diabetes disease management technology.
- Raised two rounds of equity capital.
- Secured initial Hospital System customers
- Led successful search for fast-growth credentialed CEO.
Executive Vice President
•
Previser Health Solutions Inc.
Jan, 2000
—
Dec, 2003
- Hired by investors to collaborate with scientist founders team to re-start an Oral Healthcare analytics company based upon IP developed at Temple University.
- Re-structured the commercial platform, secured pilots with two Delta Dental affiliates.
- Led 3 subsequent equity capital rounds.
- Facilitated the company's sale to PE firm Ignition Partners.
Chief Operating Officer
•
Pro-Change Behavior Systems, Inc.
Jan, 1996
—
Nov, 1999
- Co-founded a behavioral health analytics company based upon IP developed at the University of R.I.
- Collaborated with scientist founder Team in productizing the IP, and licensing it to a division of Johnson & Johnson, and the British National Health Service.
- Actively worked with Board and investors on the sale of the company to American Healthways Inc.
Vice President
•
Unum Inc.
Apr, 1985
—
Nov, 1994
- Fortune 200 NYSE financial services and health care products and services corporation. . .Hired by the head of the company's flagship Division to transition Marketing activities toward consumer choice products, and to assist in preparation for the company's 1987 IPO.
- Director of Product Development, 2nd Vice President for Long Term Care Business Development, 2nd Vice President of Corporate Marketing.
- Created Unum's first Corporate Marketing Strategy, receiving written commendation from the Chairman of the Board.
- Initial 2nd Vice President of Business Development for the startup Long Term Care Division, which achieved revenues exceeding $40 million and #5 market share among 43 competitors.
Education
The Amos Tuck School at Dartmouth College
MBA, Marketing, 1974
Bowdoin College
AB, History, 1972
Academic Honors
Magna Cum LaudeAcademic Awards
James Bowdoin ScholarLicenses & Certifications
NASD Series 7
NASD Series 66
Awards
The Chairman's Achievement Award,1994. The Unum Corporation
Boards
- Fin-Arc LLC, Norwood, MA
- Senscio Systems Inc., Boxboro, MA
Publications
- "Offsetting Reimbursement Reduction with Innovative Operational Technology", Group Practice Journal, January 2010.
- " Long Term Care in the 1990's", The Unum Foundation, February 1993.
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