The ground is shifting underneath the pharmaceuticals industry.
Companies that have enjoyed decades of a smooth ride need to shift their stance to stay upright and brace themselves for change.
Faced with expiring patents on blockbuster drugs, more competition from generics and a lull in the pace of scientific discoveries that can produce a new generation of lucrative wonder drugs, pharma is seeing cracks emerge in its very foundation.
As hard as it may be to accept the new, more-muted reality, pharma must develop a new game plan to protect, shore up and maybe even shake up its business model.
- Experienced marketing line manager, management consultant with four decades experience esp. new product & market development.
- McKinsey senior advisor and partner, serving clients in retailing, consumer goods manufacturing, financial services.
- Business development and worldwide marketing for PricewaterhouseCoopers, Merck, PepsiCo.
- Teaching in the Graduate School of Business in a variety of marketing subjects, including new product management and strategic marketing, to MBA candidates.
- Most recent experience includes teaching in the Executive MBA program.
- Senior Advisor (2007-09): Among a small group of experienced industry executives recruited by the firm to provide outside perspective and expertise to the practice.
- Partner (1982-1990): Shared management responsibility for developing new clients and managing the practice. Served clients in the retailing, consumer goods manufacturing an financial services sectors.
- Provided consulting services in Australia, U.S., New Zealand, UK.
- Helped establish and operate an internet B2B incubator in San Diego which funded and launched four new start-ups in first six months – all of which became cash-positive within nine months.
- Managed staff of 85+, $20M cost center providing business development advice to 400 partners.
- Launched five major new products in four entirely new product categories, achieving sales of $3B. Managed a staff of 300+ and a $150M cost center.
- Line responsibility for creating and launching a new business unit within PepsiCo.
- Previously, as VP for international sales and marketing, developed Pepsi Max, the first and most successful non-U.S.-originated brand, launched into 20 markets and accounting for 15-20 percent of brand sales within a year.
- Also, developed and launched first Pepsi bottled water brands. Produced advertising pool for all non-US markets. Managed major music marketing sponsorship.