- Brand Building
- Trend Forecasting within the outdoor, action sports, or fashion world
- Understanding how to build your company's value
- Which is more important: the company that will buy your brand, the brand itself, the business you sell your products to, or the consumer on the street that will use your products?Â
- What brands/products/categories are you going to kill with your product?
Meet the
Expert
About Eric
- Career building global brands around new lifestyle product categories.
- Defined Skateboarding as a lifestyle category rather than a trend.
- CEO of Simple Shoes; sold to Deckers Outdoor Corp.
Experience
Chairman
•
Medium Design Group
2003
—
2006
- Collaborative of Design Professionals creating footwear and accessories for Cultural Creatives.
- Sold to Pentland Group in 2006
Chief Executive Officer (CEO)
•
Simple Shoes
1991
—
1996
- Simple Shoes is the brand I am most widely known for.
- Sold to Deckers Outdoor Corporation in 1996.
- Simple was the first company to bridge the gap between athletic shoes and casual shoes in the action sports category.
Creative Director
•
Vision Street Wear
1985
—
1990
- Vision Street Wear was the first clothing company to build clothing specifically for Skateboarders.
- Helped create Skateboard fashion as a separate entity from Surf fashion and helped define Skateboarding as a lifestyle category rather than a trend.
Education
California Polytechnic State University-San Luis Obispo
BS, Art and Design, 1985
Packages with Eric starting from $400
Your Expert Package Includes:
Best Practices
Access to ALL Best Practices authored by TrustedPeer
Expert Eric Meyer on this topic.
Pre-Meeting Discovery Process
Review and analysis of your issue with pre-meeting discovery questions by Eric, followed by
a 30- or 60-minute one-on-one call.
Sample
One+-on-One Call
Your (+colleagues) meeting is directed and focused from the first minute.
Meeting Summary Report
After your call, Eric completes a Meeting Summary Report to provide you with the
session’s discussion topics, analysis, assessment and recommendations for next steps.
Sample
Post-Meeting Engagement
After your meeting, continue your relationship with Eric
on your own, or with TrustedPeer’s support.