There’s no such thing as a “typical crisis” and likewise no such thing as a “standard” solution.

Smart companies earn credibility and respect through their day-to-day actions. They aspire to excellence in the product or service they offer, and they engage in ethical business practices.

Knowing the unexpected can happen, they also have a crisis plan in place. This enables them to deal with any disruption more quickly and effectively so that it is less likely to cause lasting damage to their brand.
Meet the Expert

Eric Starkman

Consultant Eric Starkman
President, STARKMAN
New York, NY
  • English
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About Eric

  • Co-founder and President of STARKMAN, a public relations, branding, and marketing firm with offices in New York City and San Francisco.
  • Clients have included Fortune 100 companies, national not-for-profits, leading financial services firms, and startup companies. 
  • Previously held leadership positions at respected PR and investor relations firms, including senior vice president at The MWW Group, where he oversaw corporate communications and investor relations, and Morgen-Walke Associates, where he was responsible for the firm’s corporate communications practice.
  • Worked as an editor and reporter at major newspapers in the U.S. and Canada, including The Wall Street Journal, American Banker, The Detroit News, The Toronto Star, and The (Montreal) Gazette. Earlier, he worked as a copywriter at W.B. Doner in Michigan.
  • Eric is cited in the acknowledgements of four books written by leading financial journalists.

Experience

President • STARKMAN
1999 — Present
  • STARKMAN is a full service public relations firm with offices in New York and San Francisco.
  • Specialties include creative message development, using social media to increase mainstream media coverage and representing high profile individuals in crisis situations.
  • Formerly known as Starkman & Associates, STARKMAN was founded in 1999 to represent a major Canadian bank and a leading money management firm.
  • Through word-of-mouth recommendations, primarily from reporters at major North American newspapers, expanded into other industries, including technology, healthcare, and professional services. 
  • Featured in PRWeek for role in handling Richard Grasso case: http://www.prweek.com/article/1251837/exclusive-interview-grasso-bullish-prs-worth
Senior Vice President • The MWW Group
Mar, 1998 — Mar, 1999
  • Oversaw the corporate communications and investor relations departments of mid-sized PR firm.
Senior Vice President • Morgen-Walke Associates
1995 — 1998
  • Oversaw the corporate communications division of then-leading investor relations firm.
President • STARKMAN BANNION
Mar, 1992 — 1995
  • Founded and managed PR firm that was 50 percent owned by Christopher Thomas, a mid-sized advertising agency with offices in Long Island and Boston.
News Editor • American Banker
1989 — 1992
  • Oversaw specialty newspaper's bureaus in San Francisco, Los Angeles, Dallas, Atlanta, Chicago, New York, and London.
Copywriter • W.B. Doner & Co.
1998 — 1999
  • Worked as a copywriter on various accounts.
Financial Reporter • The Detroit News
1985 — 1988
  • Covered banking and finance for The Detroit News when it was the leading newspaper in Michigan and one of the top dailies in the country. 
Financial Reporter • The (Montreal) Gazette
1982 — 1985
  • Covered banking and finance for then-prominent English language daily.
Business Reporter • Toronto Star
1980 — 1982

Education

Boston University
MS, Journalism
York University
Bachelor's degree
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