There’s no such thing as a “typical crisis” and likewise no such thing as a “standard” solution.
Smart companies earn credibility and respect through their day-to-day actions. They aspire to excellence in the product or service they offer, and they engage in ethical business practices.
Knowing the unexpected can happen, they also have a crisis plan in place. This enables them to deal with any disruption more quickly and effectively so that it is less likely to cause lasting damage to their brand.
Co-founder and President of STARKMAN, a public relations, branding, and marketing firm with offices in New York City and San Francisco.
Clients have included Fortune 100 companies, national not-for-profits, leading financial services firms, and startup companies.
Previously held leadership positions at respected PR and investor relations firms, including senior vice president at The MWW Group, where he oversaw corporate communications and investor relations, and Morgen-Walke Associates, where he was responsible for the firm’s corporate communications practice.
Worked as an editor and reporter at major newspapers in the U.S. and Canada, including The Wall Street Journal, American Banker, The Detroit News, The Toronto Star, and The (Montreal) Gazette. Earlier, he worked as a copywriter at W.B. Doner in Michigan.
Eric is cited in the acknowledgements of four books written by leading financial journalists.
STARKMAN is a full service public relations firm with offices in New York and San Francisco.
Specialties include creative message development, using social media to increase mainstream media coverage and representing high profile individuals in crisis situations.
Formerly known as Starkman & Associates, STARKMAN was founded in 1999 to represent a major Canadian bank and a leading money management firm.
Through word-of-mouth recommendations, primarily from reporters at major North American newspapers, expanded into other industries, including technology, healthcare, and professional services.