Product strategy defines the direction of a company’s innovation and new product development activities.

Global expansion has run its course and global markets are reaching the saturation point.

  • Companies must expand by innovating new product categories. 
  • The growth trajectory is to harness product strategy and planning as a competitive differentiator.

Product strategy defines what products to develop, as well as how and when.

  • With new operational models that leverage global manufacturing and design partners, a company can be a very effective competitor with limited financial resources. 
  • Product strategy is the key capability that cannot be outsourced.
Meet the Expert

About John

  • Advises Fortune 500 companies in the areas of strategy, research, development, operations, and marketing (Apple, Cisco, Hewlett Packard, IBM, 3M, NetApp, Riverbed, and Xerox)
  • Chief Engineer, Bose Corporation
  • Board of Directors of Cirrus Logic (Nasdaq: CRUS)
  • Faculty at Case Western’s Executive program; speaker at MIT and Stanford University


Principal • TCGen, Inc.
2001 — Present
  • TCGen is an experienced-based management consulting and M&A advisory firm
  • Enables organization to grow the top line by acquisition
  • Creating new products faster and grow the bottom line by executing more efficiently
Principal • PDC, Inc.
1990 — 2000
  • Founding Principal of Product Development Consulting, Inc.
  • Companies of all sizes in all industries creating market-winning product portfolios using a customer-centric innovation management approach. Product development spectrum, from portfolio management and collaboration to product definition and metrics.
  • Clients: Abbott, Agilent, Apple, Baxter, BD, Bose, Cisco, Corning, Kodak, HP, IBM, Medtronic, Stanley, TI, UPS, WD, 3M
Chief Engineer • Bose Corporation
1977 — 1989
  • Managed the development of technologies such as the “Acoustic Wave Music System”, “Wave Radio”, “Lifestyle Home Theatre”, “Noise Reduction Headphone”
  • Initial contributor in BOSE’s entry into the automobile OEM business
  • Led the product and business development of BOSE’s patented noise reduction technology for the military market
  • Co-Inventor of the Bose Noise Canceling Headphone


Massachusetts Institute of Technology
MS, Electrical Engineering, 1978
Harvey Mudd College
BS, Engineering, 1976


  • Board of Directors, Audit and Compensation Committees - Cirrus Logic (Nasdaq: CRUS) (Sep 2009 - Present).  A fabless semiconductor company, develops high-precision, analog and mixed-signal integrated circuits for a broad range of audio and energy markets.  FY2013 Revenues - $809M.
  • Advisor to the International Association of Product Development, the Gordon Institute, and the Management Roundtable.

Keynote Speeches

  • Paradigms Lost: Project Management in an Increasingly Disruptive World,  PMI Silicon Valley Symposium, October 2013
  • Using Social Networks to Extend the Product Development Team & Create a Competitive Advantage for Your Business, Project Management Institute - Annual Symposium, September 2010
  • Product Creation Best Practices “Goldilocks and the Three Bears”, IEEE, June 2009
  • Predictive Management Metrics, Clean Tech Open, June 2009
  • DOING THE MATH - How to Estimate and Manage Results, IEEE CNSV, December 2009


  • Faculty at Case Western Reserve University’s Executive program
  • Speaker at MIT and Stanford University


Innovate Products Faster - by John Carter and Jeanne Bradford; Published by: CreateSpace Independent Publishing (April 2012)

What People Are Saying About John

My company develops highly customized manufacturing systems to meet very specific requirements for our clients. Understanding our role in the high-end product design process is a critical factor when we market our solutions to our customers. After my session with John Carter, I gained at least 2 new ways to bring better value to our customers that will potentially improve our future business.
Peter White
IJ White and Company
I felt this session was on target and the solutions we discussed are real candidates. We are only one discussion away from recommending a winning plan. John Carter was articulate, knowledgeable, experienced, and concise. Very helpful!
Larsh Johnson
Siemens Smart Grid Software
I'm kicking myself for not using TrustedPeer consultants before today. Frankly I never thought I could find the right person quickly, who would work with someone at the ground floor and be affordable. As a business owner developing a completely new product line as a startup, I now plan to never take on a 'next step' without first going to TrustedPeer and seeking the best possible way to do it.
Townley Paton
ProtoMedia, Inc.
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