There is no other market quite as powerful and engaged as the youth and family market.
Whether youth is the core of a current business, a source of future growth, or an inspiration to bring fresh, culturally-inspired thinking to an established business, understanding what makes this audience tick is a secret weapon for many companies looking to grow.
In the business of selling, the
final metric, of course, is sales. But when we can
identify not only what a product does, but how it can enhance the
lives of families, we have a formula for greatness.
Guest Lecturer - Entrepreneurship, Business and Brand Strategy, Marketing and Advertising Best Practices; Syracuse University Newhouse School, New York University, Covenant Foundation, and College of the Holy Cross (2009 – Present).
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