There is no other market quite as powerful and engaged as the youth and family market.

Whether youth is the core of a current business, a source of future growth, or an inspiration to bring fresh, culturally-inspired thinking to an established business, understanding what makes this audience tick is a secret weapon for many companies looking to grow.

In the business of selling, the final metric, of course, is sales. But when we can identify not only what a product does, but how it can enhance the lives of families, we have a formula for greatness.
Meet the Expert

About Julie Halpin

  • 30 years experience in advertising and marketing in youth and family marketing for Fortune 500 to start-ups.
  • Founder and CEO of The Geppetto Group:  leading youth & family agency and consulting company.
  • Founder and General Manager of Saatchi & Saatchi Kid Connection - led the General Mills Youth and Family brands.
  • Specialties: Brand Strategy; Business Planning; Consumer Insight; Innovation; Integrated Marketing; Advertising & Promotion.
  • Industry Categories: Youth & Family; CPG (food, beverage, HBA); Retail; Entertainment (toys, media, live events); Sports (leagues, apparel); Health & Wellness.


President • Next Step Strategic Services, LLC.
2013 — Present
  • Founder, President of this marketing strategy company.
  • Clients include: Chobani Yogurt, NuSkool, Shire Pharmaceuticals, Hasbro - Play-Doh
Chief Executive Officer • Geppetto Group, a WPP Company
1997 — 2013
  • Founder and CEO of this youth & family creative agency and strategic consultancy.
  • WPP plc is a British multinational advertising and public relations company (WPP also owns Grey, Burson-Marsteller, Hill & Knowlton, JWT, Ogilvy Group, TNS, Young & Rubicam).
  • Geppetto clients include: Walmart, NBA, USAA, Conagra, Pepperidge Farm, Pepsico's first-ever youth brand - Tropicana Tropolis, Frito Lay - Twisted Cheetos, Samsung's K5 MP3 player
  • Created Walmart’s Healthy Living Initiative strategic plan including new store-brand product concepts, success metrics, communication strategy and roll-out plan.
General Manager, Sr. Vice President • Saatchi & Saatchi
1986 — 1997
  • Led the General Mills Youth & Family brands and was a founder of the agency’s specialty unit dedicated to youth marketing – the Kid Connection.
  • Clients included: Betty Crocker Fruit Snacks, Yoplait yogurt, Lucky Charms, Trix, Honey Nut Cheerios, Cheerios
  • Led the development of General Mills’ very first consumer website – –  ahead of market trends that gave the company a first-mover advantage and positive PR as an industry leader.
Media Planner • Leo Burnett
Jun, 1984 — Aug, 1986


New York University
MA, Comparative Religion, 1995
Holy Cross College
BA, French, 1984

Academic Honors

Summa Cum Laude, Phi Beta Kappa


  • Atticus Award for Thought Leadership (1998)
  • Ad Age Women to Watch (1998)


  • Theatreworks USA -  the nation’s largest producer of theatre for young audiences; Board Chair (2010-2013), Board Member (2005-Present).

Keynote Speeches

  • "Reinventing New Markets, Competition and Leadership for 2020 and Beyond", CASRO Global Research Conference (San Francisco, CA, March 8, 2013)


  • Northwestern Univ (Kellogg) Innovation Network, Dr. Robert C. Wolcott: Dancing with the Start-ups, "Resistance is Futile. Prepare to be Assimilated" (October 18, 2012)


  • Guest Lecturer - Entrepreneurship, Business and Brand Strategy, Marketing and Advertising Best Practices; Syracuse University Newhouse School, New York University, Covenant Foundation, and College of the Holy Cross (2009 – Present).
Packages with Julie Halpin starting from $600

Your Expert Package Includes:

Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Julie Halpin Anderson on this topic.

Pre-Meeting Discovery Process

Review and analysis of your issue with pre-meeting discovery questions by Julie Halpin, followed by a 30- or 60-minute one-on-one call. Sample

One+-on-One Call

Your (+colleagues) meeting is directed and focused from the first minute.

Meeting Summary Report

After your call, Julie Halpin completes a Meeting Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Meeting Engagement

After your meeting, continue your relationship with Julie Halpin on your own, or with TrustedPeer’s support.