Taking steps toward making your buildings perform better is about more than just establishing a "green" reputation.

High-performing buildings will be able to command a premium in the commercial real estate marketplace, while buildings that have poor energy scores will be harder to sell and command a lower price.

Commercial properties are your investment. To get the proper return on that investment, you need to take into account the energy performance of your buildings.
Meet the Expert

Karla Zens

Consultant Karla Zens
Director of Marketing, Stok
San Francisco, CA
  • English
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About Karla

  • Leads CP Green, the green brokerage program of Capital Pacific, a national commercial real estate firm with sales of $7.13 billion in 49 states across the U.S.
  • A leader and frequent speaker for ICSC RetailGreen, the leading retail-focused green real estate conference in the U.S.
  • Co-chair of the 2013 ICSC RetailGreen Conference and member of the executive committee of the US Green Building Council's Bay Bridge branch.
  • Advisor to Cole Valley Partners, a boutique real estate investment and consulting firm that prioritizes investing in and repositioning assets into green buildings.

Experience

Director of Marketing • Stok
Apr, 2017 — Present
  • stok is your values-aligned partner in the co-creation and delivery of high performance spaces.
Director of Business Development • Capital Pacific
Sep, 2005 — 2017
  • Drives high level business development strategies and executes creative campaigns for nationally-recognized commercial real estate brand.
  • Helps commercial property owners navigate green building certification standards, incentives and legislation to maximize the value of their real estate.
  • Oversees strategic planning and corporate brand.
Marketing Manager • The Salvation Army
2002 — 2005
  • Developed several successful fundraising campaigns and led major donor projects.

Education

Yale University
BA, Political Science, 2001
Packages with Karla starting from $400

Your Expert Package Includes:

Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Karla Zens on this topic.

Pre-Call Discovery Process

Review and analysis of your issue with pre-call discovery questions by Karla, followed by a 30- or 60-minute one-on-one call. Sample

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Your (+colleagues) session is directed and focused from the first minute.

Session Summary Report

After your call, Karla completes a Session Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Session Engagement

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