Online, mobile and hybrid qualitative market research combines methodologies from both in-person and online data-gathering approaches to create custom research design.

New concepts for products benefit from feedback from potential consumers before they are rolled out to the public.

If a company wants to move into a new market, or expand within an existing market, it needs to understand how consumers are likely to react to the growth, move or change. 

Online, mobile and hybrid research allows companies to observe consumers and their responses on a day-to-day basis.

Meet the Expert

About Katrina

  • Conducts focus groups, ethnographies, in-depth interviews, intercepts, and online qualitative methodologies.
  • Combines methodologies from traditional in-person research with online and mobile approaches to create custom research design for her clients.
  • Clients include companies in the retail, fashion, personal care, consumer packaged goods, technology, medical and financial service industries.

Experience

Principal • KNow Research
Mar, 2003 — Present
  • Serves clients in the retail, fashion, personal care, consumer packaged goods, technology, medical and financial service industries.
  • Works in collaboration with the following research partners: SEEK, Rheingold, Instant Insights Lab, Lieberman Research Worldwide, Real Insight, AnswerLab, watchLAB, Biometrix and KDA Research.
Associate, Marketing and Market Research • Viviendi Universal
2000 — 2003
  • Recruited and conducted focus groups and online surveys on prepaid mobile products.
  • At Universal's TV and Networks Group in the UK, during launch of premium movie channel, The Studio, facilitated small groups on extending Universal’s brands into additional cable markets.

Education

Northwestern University
BA, Communications, 2000

Licenses & Certifications

Certificate of Proficiency in Qualitative Research (Focus Group Moderator) from the Burke Institute

Committees

  • Co-chair, Sponsorship Committee, Qualitative Research Consultants Association
Packages with Katrina starting from $550

Your Expert Package Includes:

Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Katrina Noelle on this topic.

Pre-Call Discovery Process

Review and analysis of your issue with pre-call discovery questions by Katrina, followed by a 30- or 60-minute one-on-one call. Sample

One+-on-One Call

Your (+colleagues) session is directed and focused from the first minute.

Session Summary Report

After your call, Katrina completes a Session Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Session Engagement

After your session, continue your relationship with Katrina on your own, or with TrustedPeer’s support.