Emerging privately-held, for-profit companies often don’t establish a compensation philosophy for their executives, and consequently their entire employee base.

Without a sound and competitive compensation structure, your company will struggle to recruit and retain talented leaders and and key employees.

Your compensation philosophy should reflect your company's circumstances and goals. As early as possible in your company’s life, you should put a compensation infrastructure in place.

It will be critical as you seek to court sophisticated investors, to be acquired, or to undertake an IPO.
Meet the Expert

Kristin Keeffe

Consultant Kristin Keeffe
General Counsel, VLP Law Group
San Francisco, CA
  • English
  • Spanish: Español
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About Kristin

  • Counsel, VLP Law Group focusing on emerging growth companies.
  • Head of business development for J.Thelander Consulting, which provides  statistics, analysis, trends and strategic compensation consulting to established and emerging client organizations.
  • 16-plus years experience advising companies and their founders, with a particular focus on pre-IPO companies, through varied transactions, including equity compensation plan adoption, complex financings, mergers and acquisitions, and initial public offerings.
  • Corporate and securities attorney at Wilson, Sonsini, Goodrich& Rosati, working in both the Palo Alto and Seattle offices.
  • Served as corporate counsel for Mozes, Inc. (acquired by HelloWorld, Inc.).

Experience

General Counsel • VLP Law Group
2015 — Present
  • Counsel in the firm’s corporate group.
  • Practice focuses on the corporate representation of emerging growth companies, established technology companies and venture capital investors.
Head of Business Development • J. Thelander Consulting
Mar, 2014 — 2015
  • ​Leads development of new business, including client acquisition and custom services.
  • Manages client relations and advise clients on compensation strategy; oversee compensation projects from inception to completion.
Corporate Counsel • Mozes, Inc.
2010 — 2013
  • Managed and directed all aspects of legal processes, as well as corporate counsel for Telesoft Partners, a special situations venture fund where she advised on potential investments.
Senior Associate • Wilson Sonsini Goodrich and Rosati
Sep, 1998 — Apr, 2004
  • Represented private and public companies, venture capitalists and underwriters in various types of corporate transactions
  • Directed and participated in complex private financings, public offerings, mergers and acquisitions, option plan management and option issuance
  • Gained extensive experience managing transactions, negotiating deals, and drafting accompanying complex legal documents

Education

Georgetown University Law Center
Juris Doctor, Law, 1997
Princeton University
BA, Woodrow Wilson School of Public and International Affairs, 1993

Licenses & Certifications

California State Bar Association
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