Bringing a product to market in China can be one of the most exciting business challenges a Western company can undertake.

The markets there are massive and diverse and the government is increasingly welcoming of foreign investment.

The Chinese business community is eager to work with foreign partners. 

However, you have to do your homework before plunging in, and you have to stay on top of an array of complicated factors – regulatory, cultural, political – in order to succeed.
Meet the Expert

About Lee

  • 30 years of work experience in Asia in both the public and private sectors.
  • Office of the United States Trade Representative, Chief U.S. trade negotiator with China and Japan from 1991 to 1997.
  • Negotiated China's entry into the World Trade Organization.
  • Speaks and writes both modern and classical Chinese.

Experience

Managing Director • Sierra Asia Partners
2004 — Present
  • Founder and Managing Director
  • An investment advisory and cross-border consulting firm with offices in Shanghai, Beijing, Washington, DC, San Diego and Seattle.
  • Represented more than 50 international corporations seeking access to the Chinese market and completed transactions totaling more than $2 billion.
  • Specialize in helping clients navigate the myriad complexities of the business and political landscape
  • For new market entrants and those already in China
Chairman • MBP Consulting
1997 — 2004
  • MBP Consulting, a consulting practice of Mayer, Brown, Rowe & Maw, a New York-based law firm.
  • Advised multinational corporations regarding market access (both entry and penetration) and government policy issues.
Chief U.S. Trade Negotiator • Office of the United States Trade Representative
1991 — 1997
  • Formulated U.S. trade policy and negotiated all major trade agreements with China, including China's entry into the World Trade Organization.
  • Worked closely with his Japanese counterparts in the Ministry of Foreign Affairs and MITI.
  • Oversaw compliance related to intellectual property rights, telecommunications, insurance and other industries with China, Japan, Taiwan, Hong Kong and Mongolia.
Second Secretary • US Embassy in Beijing
1986 — 1988
  • Second Secretary in the Economic Section of the State Department.
  • Economics Section of the US Embassy in Beijing.
  • Won the US Embassy's Reporting Award for work on China's economic restructuring efforts.

Education

Yale University
MA, Philosophy in Chinese History, 1979
Harvard University
MA, Korean and Chinese Language and History, 1975
City College of New York
BA, Asian Studies, 1973

Academic Honors

Summa Cum Laude

Awards

  • USTR's Distinguished Negotiating Award
Packages with Lee starting from $600

Your Expert Package Includes:

Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Lee Sands on this topic.

Pre-Call Discovery Process

Review and analysis of your issue with pre-call discovery questions by Lee, followed by a 30- or 60-minute one-on-one call. Sample

One+-on-One Call

Your (+colleagues) session is directed and focused from the first minute.

Session Summary Report

After your call, Lee completes a Session Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Session Engagement

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