Expert Topic
Disruptive Innovation and Blue Ocean Strategy
Disruptive innovations are the kinds of breakthroughs that can shake up categories, revive stagnant brands, and turn market challengers into market leaders.
But many companies are unwilling to invest the capital required to develop and implement such innovations, or accept the risks.
They lack an effective innovation strategy, try to leverage technologies they already have instead of cutting new paths, and often pull the plug too early in the process.
Innovation entails risk; not all companies are comfortable with that. But the rewards can be substantial and long-lasting.
Meet the
Expert
Nancy Schaefer
Managing Partner, Consumer Dynamics
New York, NY
- English
Expert Topic:
- Consumer Discretionary > Consumer Durables & Apparel
- Consumer Staples > Food & Beverage
- Consumer Staples > Household & Personal Products
- Corporate Administration > Corporate Strategy
- Critical Issues > Innovation
- Marketing > Branding
- Marketing > Executive Marketing Management
- Marketing > Product Management
About Nancy
- Managing Partner for Insight, Innovation and Brand Strategy at Consumer Dynamics
- Clients include: Bausch & Lomb, Bayer Healthcare, Colgate-Palmolive, Johnson & Johnson, P&G/Gillette, Pfizer, Kellogg's, Kraft Foods, Pepsico, Quaker Oats, Starbucks, Clif Bar, USPS, Pernod Ricard
- VP of Marketing at General Foods (now Kraft Foods)
- Account management at Young & Rubicam
- Creative marketing consulting at Kane, Bortree and Faith Popcorn’s Brain Reserve
- Guest lecturer at Columbia University and teaches innovation at NYU's Stern School of Business
Experience
Managing Partner
•
Consumer Dynamics
2008
—
Present
- Provides services in insight, innovation and brand strategy.
Consultant
•
Faith Popcorn's Brain Reserve
Mar, 1991
—
Oct, 1993
- Faith Popcorn is a futurist, author and founder and CEO of marketing consulting firm BrainReserve.
Vice President - Marketing
•
Kraft Foods
1981
—
1987
- Initially on a number of established brands, ultimately as the VP of Marketing on a venture team.
Education
Columbia University
MBA, Marketing, 1981
Occidental College
BA, Asian Studies, 1975
Academia
- Teaches Innovation at the NYU Stern School of Business.
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