Technology companies assume that the best, or most disruptive, technology wins the game. This is no longer the case.

Technology markets have matured and many companies are missing the fact that it is now no longer about the technology – it is about bringing technology products and services to market.

Now companies face the consumerization of technology. Technology is ubiquitous and consumers are no longer mystified by it.

As consumers have come face-to-face with technology, they now demanded simplicity and ease of use. 

Meet the Expert

About Paul

  • Author of The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies (HarperCollins, 2002)
  • Representative clients include: Adobe, Affymetrix, AppDynamics, Brocade Communications, Citrix, Intel, Kofax, Pricer, Qmatic, Symantec, Verisign.


Managing Director • Chasm Group
1993 — Present
  • Advising on corporate, business, and market development strategy and specializes in marketing and positioning strategy
Senior Director • Ingres Corporation
1988 — 1991
  • Worldwide director of product marketing
  • Ingres Corporation was acquired by Computer Associates
Group Manager • Apple
1981 — 1988
  • Marketing management positions with Apple's U.S. and International operations


University of Southern California, Marshall School of Business
MBA, Marketing/Marketing Research

Academic Honors

Research Asst to Dept Chairman
University of Southern California
BS, Finance


  • Former Board of Directors, Taproot Foundation, a national non-profit community services organization
  • Board of Directors, Radient Technologies, developing novel products and technologies for the home entertainment market
  • Advisory Board, vArmour Networks, a next-generation security startup.


  • Faculty lecturer in the California State University system
  • Lecturer at Pepperdine University and Stanford's Graduate School of Engineering


  • The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies (HarperCollins, 2002, John Wiley International 2003, 2005)
Packages with Paul starting from $600

Your Expert Package Includes:

Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Paul Wiefels on this topic.

Pre-Meeting Discovery Process

Review and analysis of your issue with pre-meeting discovery questions by Paul, followed by a 30- or 60-minute one-on-one call. Sample

One+-on-One Call

Your (+colleagues) meeting is directed and focused from the first minute.

Meeting Summary Report

After your call, Paul completes a Meeting Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Meeting Engagement

After your meeting, continue your relationship with Paul on your own, or with TrustedPeer’s support.