Technology companies assume that the best, or most disruptive, technology wins the game. This is no longer the case.
Technology markets have matured and many companies are missing the fact that it is now no longer about the technology – it is about bringing technology products and services to market.
Now companies face the consumerization of technology. Technology is ubiquitous and consumers are no longer mystified by it.
As consumers have come face-to-face with technology, they now demanded simplicity and ease of use.
- Author of The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies (HarperCollins, 2002)
- Representative clients include: Adobe, Affymetrix, AppDynamics, Brocade Communications, Citrix, Intel, Kofax, Pricer, Qmatic, Symantec, Verisign.
- Advising on corporate, business, and market development strategy and specializes in marketing and positioning strategy
- Worldwide director of product marketing
- Ingres Corporation was acquired by Computer Associates
- Marketing management positions with Apple's U.S. and International operations
Academic HonorsResearch Asst to Dept Chairman
- Former Board of Directors, Taproot Foundation, a national non-profit community services organization
- Board of Directors, Radient Technologies, developing novel products and technologies for the home entertainment market
- Advisory Board, vArmour Networks, a next-generation security startup.
- Faculty lecturer in the California State University system
- Lecturer at Pepperdine University and Stanford's Graduate School of Engineering
- The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies (HarperCollins, 2002, John Wiley International 2003, 2005)