Now more than ever, market research is an essential facet of product development. Integrating unbiased consumer feedback into the product development and marketing cycle is a critical success factor.
Digital products require a new approach to market research that differs from traditional product marketing. Product cycles are much faster and a younger, tech-savvy market is demanding better digital products, faster and at a lower price. These market conditions combine to place an enormous burden on digital product developers.Knowledge and experience in the interactive and media space is a core competency in this fast-changing market. An experienced market researcher, adept at garnering the deepest customer insights, is essential in this domain of exciting, new-to-the-world products.
Marketing Committee for the Berkeley Art Museum/Pacific Film Archive (BAM/PFA)