• How to Deliver Growth to B2B Health & Wellness Companies?
  • How Product Innovation, Design and Launches Can Help Health & Wellness Companies Grow?
  • How Branding Can Deliver Growth to Medical Device Companies?
Meet the Expert

Susie Hays

Consultant Susie Hays
President, Q2Mark
San Diego, CA
  • English

Skills and Expertise: What's this?

About Susie

  • 25 years of executive leadership in business strategy and operations to identify goals, develop plans to overcome obstacles and achieve measurable profitability and success.
  • Industry focus on Health & Wellness: dietary supplement, functional food, personal care, medical devices and animal nutrition.
  • Advocates customer centricity and leverages competitive intelligence techniques to secure brand awareness through powerful marketing campaigns and effective lead generation tools.
  • Conceptualize and drive corporate branding, communications, social media activities and a full spectrum of integrated marketing efforts.
  • Expert marketing strategist in creating and executing innovative outreach campaigns and stewarding B2B marketing strategies to ensure strong connections with customers, principals and industry leaders.

Experience

President • Q2Mark
Jan, 2004 — Present
  • Providing outsourced CMO consulting services for marketing, communications and design.
  • Clients include: HORN Animal Wellness, Solazyme Health Sciences, Bledsoe Brace Systems, United Orthopedic Group, Viscent Orthopedic Solutions, the Nelson Charitable Foundation (Greg Nelson: the Founder of DonJoy and Breg), KonaRed Corporation, Nutralliance, DRE Power & Cabling, Ethical Naturals, GoldenGate Nutritionals , AIDP, Geiger Law Office.
Vice President - Marketing • B&D Nutritional Ingredients
2006 — 2014
  • Sales and marketing of science-based premier raw materials essential to the manufacturing of nutraceuticals, functional food and beverages and personal care markets.
  • Global principals included: ADM Nutrition, Brassica Protection Products, DSM, Embria Health Sciences, Enzo, Hamari, Hosoda, InnoBio, Javaplant, Kalsec, Kemin Health, KonaRed, Matsutani, Polyphenolics, Sawasabi, Solazyme Health Sciences, Triphase Pharmaceuticals, Unique Biotech, Vitatene.
  • Directed corporate marketing strategies, tactics, and execution including product management, marketing, website digital assets, events and public relation services for over 21 global principals.
  • Led marketing initiatives for clinically-studied ingredients with responsibility for 140 international products including regulatory.
  • Managed creative teams, outside vendors, and contractors. Lead non-disclosure, trademark license and sales agreements between B&D, principals and manufacturers.
Vice President Marketing & Business Development • Viscent
2004 — 2006
  • Viscent’s mission was to provide customers with products and services needed to improve their quality of life in a safe and simple way. The program supports a balanced approach to healthy living – one in which enlightenment plays a key role.
  • Investigated markets to determine profitability ratios and developed innovative marketing programs to solicit and build the business from fruition. Expanded business from initial regional focus to a national presence.
  • Created the Viscent brand, packaging, web environment - including e-commerce system, collateral, tradeshows, public relations, print media, broadcast media and corporate communications. Managed all phases of product development and introduction to market. Secured regulatory process for packaging, communications and price point.
  • Built business through direct marketing programs, events, alliances, corporate partnerships, representatives, agents, brokers, and retailers. 
Account Manager • Danhausen Group
1999 — 2004
  • Award-winning, full-service marketing/advertising/communications firm specializing in providing dynamic creative with a purpose – from in-depth strategic research to corporate branding to direct response.
  • Client Successes:
    • Shea Financial Services: Comprehensive brand identity, marketing initiatives and promotions to cross-sell additional businesses to Shea Homes clients. Recognized by MAME as an industry marketing success for 2003.
    • Won Best of Show at Macworld. New product launch received Macworld’s highest honor: Best of Show. Product launch resulted in over 2,000 units purchased during Macworld.
    • Designed and developed a how-to interactive CD-ROM for Hewlett-Packard as an OEM product for MGE UPS Systems.
    • H&R Block Mortgage: Regional promotional growth
    • John Wayne Airport: “Close to Home. Close to Perfect.” campaign and web site development.
Director of Marketing • Deluxe Color Printers
1997 — 1999
  • High-quality commercial printing company serving the advertising and marketing community. Bringing knowledge of the digital age and offset printing, along with marketing expertise, to provide complete solutions for customers.
  • Best of Show issued by the Printing Industry Association and a national BENNY award.
Marketing Director • Choice Lithographic
1995 — 1997
  • Full-service commercial printers in Orange County specializing in offset printing of brochures, artist prints, literature and government communications.
  • Responsible for renovation of corporate facility, new corporate identity, and marketing program. Supervised and controlled all aspects of account service with five direct reports, including new business development, customer relations, production management, scheduling, estimating, and purchasing.
Marketing Director • Computer Image Systems
1991 — 1995
  • Large format printing, outdoor advertising graphics, billboard printing, and interior graphics. Revolutionized visual display upon launching its patented digital print technology, changing the way outdoor advertising was executed worldwide.
  • Awarded production of the largest outdoor buy in history for McDonald’s.
  • Accountable for production of the most expensive billboard in the world for Kenar.

Education

University of  California, Irvine
Bachelor of Arts, Studio Art

Academic Honors

 Dean's Honor List, Golden Key Honorary Society 

Academic Awards

UCI Diamond Honor Recipient

Awards

Garnered top industry awards, including a Best of Show issued by the Printing Industry Association and a national BENNY award.

Boards

  • Advertising Production Association of Orange County Board of Directors – Advisor
  • The AdClub of Orange County Board of Directors – Advisor

Committees

  • Society Media Marketing Society, Founding Member, Carlsbad Softball Association - Creative Director 
  • Council for Responsible Nutrition Communications & Media Outreach Committee Member, National
  • Association of Professional Women
  • Meet the Masters Instructor,
  • Advertising Production Association of OC
  • Kappa Kappa Gamma Sorority
Packages with Susie starting from $400

Your Expert Package Includes:

Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Susie Hays on this topic.

Pre-Meeting Discovery Process

Review and analysis of your issue with pre-meeting discovery questions by Susie, followed by a 30- or 60-minute one-on-one call. Sample

One+-on-One Call

Your (+colleagues) meeting is directed and focused from the first minute.

Meeting Summary Report

After your call, Susie completes a Meeting Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Meeting Engagement

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