Products and services go through life cycles of growth, maturity and decline.  However, they don't all die. 

Product life cycle is really about product innovation and reinvention. 

As with most things in today's business world, if you do not adapt, adopt and wisely reinvent yourself, you become a dinosaur.

Meet the Expert

Ted Judson

Vice President - Marketing, TrustedPeer, Inc.
San Francisco, CA
  • English

Skills and Expertise: What's this?

About Ted

  • Launched and relaunched more than 350 products during 22 years at Electronic Arts
  • Launched Brands (Gonzo Games), Services ( and Platforms (EA Mobile)
  • Advertising executive for consumer food products such as Orville Redenbacher Popcorn, Maxwell House Coffee and Country Time Lemonade and financial service products for Wells Fargo and American Express


Vice President - Marketing • TrustedPeer, Inc.
2012 — Present
  • Corporate and Platform launch
  • Product management
Director • Electronic Arts
1990 — 2012
  • Launched more than 350 products over 22 years
  • EA Mobile Sales - Founding member of the team that launched EA Mobile. Managed the largest revenue carrier for EA Mobile generating more than 25% of total company Net Income (2005-2012)
  • Executive Producer - Created and launched Gonzo Games, the first casual brand for EA. Identified and negotiated licenses, managed the production team, and launched all titles (2003-2004).
  • Launched the first site (2001)
  • Director of Republishing - created and managed a Republishing business unit that drove over $300MM in revenue with +50% profit margin (1995-2005)
  • Retail Marketing Director - Created and managed all consumer and retail promotions for all EA PC and video game launched (1990-1995)
Senior Product Manager • Software Publishing Corporation
1988 — 1990
  • Managed the #1 PFS consumer product at SPC.
  • Created and negotiated the largest OEM deal with IBM.
Executive Producer • Dearling Productions
1986 — 1988
  • Created, wrote and produced television programming for ESPN.
  • Produced 10 shows that aired on ESPN.
Product Manager • Wells Fargo
1984 — 1986
  • Consumer Product Manager for Savings and Market Rate Accounts and customer communications with P&L responsibility.
Account Supervisor • Ketchum Advertising
1984 — 1986
  • Account Executive on Hunt Wesson products including Hunts Ketchup and Orville Redenbacher Popcorn.
  • Account Supervisor on Ciba-Geigy.
Account Executive • Ogilvy & Mather, Inc. New York
1980 — 1982
  • Clients included: General Foods, TWA and American Express


Northwestern University, Kellogg School of Management
MBA, Marketing, 1980
Trinity College, Hartford, Connecticut
BA, History, 1977


  • Board Member, Saint Joseph Arimathea Foundation (2010-Present)
  • Board Member and Founder, St. Thomas Church, San Francisco, CA (1996-Present)
  • Board of Directors, Executive Committee, Sonoma International Film Festival (2011-Present)
  • Co Chair Parents Fund, University of Puget Sound

What People Are Saying About Ted

The consultation I received from Ted Judson and TrustedPeer played a huge role in the decision-making process and direction for this startup business. Ted, you gave me an objective point of view of the business, and insightful perspective on starting a new business and my own personal needs and values. For that, I thank you very much.
Lori Wilson
Pressed, LLC
Packages with Ted starting from $400

Your Expert Package Includes:

Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Ted Judson on this topic.

Pre-Meeting Discovery Process

Review and analysis of your issue with pre-meeting discovery questions by Ted, followed by a 30- or 60-minute one-on-one call. Sample

One+-on-One Call

Your (+colleagues) meeting is directed and focused from the first minute.

Meeting Summary Report

After your call, Ted completes a Meeting Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Meeting Engagement

After your meeting, continue your relationship with Ted on your own, or with TrustedPeer’s support.