Business aviation is all about people and time. It is about getting the right people to the right place at the right time to do the right things. Anything less is an expensive compromise.
Time is rigidly inelastic and completely perishable. It is the most constrained resource you have – when wasted, it becomes your enemy and it can kill deals.
Using a business aircraft allows you and your passengers to spend less time traveling than by going commercial. Those saved hours or days can be used for more productive activities, like growing your business. The value gained by leveraging the time efficiencies of business aircraft often exceeds the marginally higher cost.
Hence, the best use of business aviation is to help you achieve the strategic goals of your enterprise. Achieving those goals relies on the leadership, guidance and influence of your key people. Getting those key people to more places, more quickly and more often, shortens your business cycle and raises revenues.
“Customers are demanding high quality, high service, high speed and low prices, all at the same time,” observes Jim Christiansen, former president of Wayfarer Ketch. “To be competitive, the expectations of the customer must be met. That requires ‘face time’ so you know the customer’s needs. And the customer knows you. You develop and maintain the relationship that makes orders happen face-to-face."
Mike Graff, president of Bombardier Business Aircraft, says the use of business aircraft helps facilitate timely information-gathering. “Getting information faster and applying it quicker for your business and its customers is important. If you can gain knowledge, distribute it and use it effectively, you accelerate your business and that creates a competitive advantage.”
Brian Barents, former president of LearJet, notes the global nature of today's business. "We used to say that business opportunities lie in the small, out-of-the-way places in the heartland of America. That is still true. But they also lie in small, out-of-the-way places in Latin America, Asia and Eastern Europe. It could take you a week to get to and from some of these spots on the airlines. Senior executives simply wouldn’t go there if they could not get in and out quickly and safely.”