Meet the Expert
Chief Marketing Officer, VentureBeat
- Expert in digital marketing and analytics, including user acquisition, funnel optimization, instrumentation.
- Head of growth channels at PayPal, with focus on growing user and merchant base.
- Technologist and strategist, including several years as engagement manager at McKinsey.
- My specialties include:
- Digital marketing, demandgen (have run $3m++ / mo across Google, FB, display at various times, each at industry leading LTV/CAC yields, plus content, social.... all other meaningful channels)
- Product Marketing (customer insights, persona identification, content strategy)
- Lifecycle marketing (measuring every online or offline interaction, and designing a lifecycle management system to optimize engagement)
- Lean operations (20-30% cost savings and >50% throughput improvements using lean techniques)
- Growing and building teams of up to 30 at different times (marketing professionals, digital marketers, growth hackers, analysts, data scientists and engineers)
Session Packages from $800
Your Expert Package Includes:
- All 6 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
CEOs, VCs/investors, CROs Marketing, sales, IT Any industry with demandgen requirements: B2C, B2B, or B2D (developer). Early- and growth-stage companies looking to ramp up demandgen. Mature companies with capability gaps.
DemandGen: You Have Product and Market Fit; Now, You Need to Grow Fast: Target Audience