Meet the Expert
Stuart Spiegel
Principal, Spiegel Partners llc
- More than 30 years experience – including 20 years in digital – helping brands and businesses develop in both the analog and digital worlds.
- Senior market executive instrumental in e-commerce strategies at London-based ghd, Converse (a Nike company), Delivery Agent and QVC.
- Member of Nike’s Global Digital Commerce Leadership Team
Meeting Packages from $500
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Leveraging Digital to Increase Brand Reach and Direct-to-Consumer Revenue
Principal, Spiegel Partners llc
Skills
- A flexible mindset and the ability to break down the barriers of traditional departments: For example, the company must understand that functions such as marketing have a different role in the digital domain than in traditional marketing.
- Digital may co-opt almost every aspect of your organization’s skills and channel them into digital execution.
- Incorporate the brand DNA and values, from a traditional marketing standpoint, into your digital identity; acknowledge also that the digital space will open up your brand to new possibilities.
- Ability to be agnostic with regards to the source of revenue: it doesn't matter whether revenue is coming from digital or traditional channels -- the goal is accretive growth, whatever its source.
- if you want repeat customers in the digital environment, then you need to deliver an ever-changing experience; the digital world demands that you build content for the medium, as a media piece, rather than as a quarterly advertising campaign. You must create content that engages with customers in new media.
- Moving into the digital domain means the organization will generally need to be more nimble than it used to be.
Leveraging Digital to Increase Brand Reach and Direct-to-Consumer Revenue:
Skills
Expert Topic