- Jennifer has over 20 years of experience across the mobile, media, financial services, and technology sectors. As an executive in both Fortune 100 companies as well as start-ups, she has led strategy, business development, partnerships, investments, product and marketing launches, and developed and ran innovation programs, with a proven record of driving revenue, results, and differentiation for her employers while building & supporting strong teams.
- Additionally Jennifer supports entrepreneurs through advising and investing in mobile-related startups, innovation platforms & accelerator programs in the US and internationally.
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Embracing and Leveraging Third-Party Innovation for Mobile and Other New Digital Products
- Application program interface (API)
- A set of protocols, tools and practices for building software applications, specifying how software components should interact.
- Beta development
The second phase of software testing in which a sampling of the intended audience tests the product and reports results.
- A document defining the conditions under which the corporation operates.
- Material that provides official information or evidence that serves as a record.
- An ambitious person or a company that starts new business ventures, often with the goal of making a lot of money, but that comes with financial risks.
- An event in which programmers and software developers collaborate intensively on software projects. Often a prize is awarded to an individual or a team that comes up with the best solution to deploy a new product or service.
- Head of innovation
- Sometimes known as the chief innovation officer, the person in a company who is primarily responsible for managing the process of innovation. The person usually manages an innovation team charged with inventing, testing and launching new products and services.
- Non-disclosure agreement (NDA)
A contract in which one or more parties agree to not disclose confidential information that they have shared with each other as a necessary part of doing business together.
- Pilot project
A small-scale preliminary study conducted with an audience segment in order to evaluate feasibility, time, cost and adverse events in an attempt to predict the success of a large-scale deployment of the product or service. Pilots are a cost-effective way to test a new product or service, measure results and make needed adjustments.
- Proprietary information
Also known as a trade secret, information a company wishes to keep confidential in order to protect its investment. Proprietary information can include processes and methods used in production, descriptions of products and services, expansion or acquisition plans, etc.
- Risk tolerance
- Risk is the amount of money a company stands to lose, or the threat of an action or event that will have an adverse effect on a business. A reasonable tolerance of risk is essential to work in the uncertain atmosphere of technology innovation.
- Service level agreement (SLA)
A contract between a service provider and the end user that defines the level of service expected from the service provider. SLAs define what the customer will receive and often establish timelines for delivery.
- A business designed to search for a repeatable and scalable business model that can be offered to many companies. Often newly created, startups are in the development phase and search for viable markets and business opportunities.
- Subject matter expert (SME)
- An authority on a particular subject area or topic.
- Third-party vendor
- A supplier or service provider who is not directly controlled by either the seller (first party) or the customer (second party) in a business transaction. The third party is considered independent, even if hired by the first party to supply a product or service.