Decision makers responsible for marketing planning, budgeting and especially new product development. Titles may include chief marketing officer or VP of marketing, and in the biotech world, CEO and VP of business development.
Members of the supporting cast at companies/agencies/provider organizations that oversee the development and ongoing management of developing marketing plans for existing and new products
Pharmaceutical companies, biotechnology companies and the agencies that serve them
From Big Pharma to small biotech and everything in between