Meet the Expert
Managing Director, Matchpower Consulting
- Experienced marketing line manager, management consultant with four decades experience esp. new product & market development.
- McKinsey senior advisor and partner, serving clients in retailing, consumer goods manufacturing, financial services.
- Business development and worldwide marketing for PricewaterhouseCoopers, Merck, PepsiCo.
Session Packages from $500
Your Expert Package Includes:
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
- Why We Buy – the science of shopping, by Paco Underhill,
- The Paradox of Choice – why more is less, TED Talk by Barry Schwartz
- Predictably Irrational – the hidden forces that shape our decisions, by Dan Ariely
Facing the New Realities in Pharma and Biotech Marketing: Resources