Current research focuses on two main areas – cross-cultural competence and business internationalization, particularly medium-sized companies. Recent focus emerging from these two fields is new forms of open, collaborative, user-led innovation and their impact on business growth and social networks.
Fluent in French and German and knows the institutional infrastructure supporting business entry in Europe's largest markets.
Work exploits the links between foreign language competence, intercultural competence and international management processes.
Led projects funded by UK government, the European Commission and the OECD, mainly researching small and medium-sized enterprises (SMEs). Currently involved in a European project looking at obstacles to SME penetration of the assistive technologies market.
Consulted on exporting, business growth strategy, international HR strategy and innovation.