Leveraging 25 years of consumer marketing experience in the UK/Europe and in the US to reveal fresh consumer insights that are relevant and directional and inform management teams in making more valuable decisions.
Focused on bringing rapid, in-person, qualitative consumer understanding to the client/agency team without compromising depth of understanding and ensuring immediately actionable results.
In the past five years clients have included: 7x7 Magazine, Annie's, BevMo!, Birds Eye Foods, Brita, Cisco, Clorox's Fresh Step, d-CON, Dole, Ebro, facebook, Fleischmann's, Google, Hormel, IHOP, Kraft Europe, Kroger, LeapFrog, Milton's, Nestle, PepsiCo, PG&E, Quaker, Sabra, Samsung, TurboTax.
Some companies believe consumer research is a "nice to have" not a "need to have." However, consumer insights can be a vital ingredient in making better, consumer-informed decisions. If you are not in a dialogue with your current and potential consumers, it can result in:
Missed opportunities to grow your business.
Mistakes that can cause your trade customers and end consumers to lose trust in your brand.
Launches that are the wrong ones, or not fine-tuned to maximize success.
Decisions that are not rooted in a deep understanding of consumer needs.
Your competitors "stealing" your consumers from you.
Your brand marketing being driven by internal forces rather than consumers.
Involve your consumers in research so you have a deep understanding of their needs that can allow you to make better, consumer-driven decisions. This can mean:
Helping you make the right decisions to keep them happy and loyal to your brand.
Creating consumer communication that resonates.
Building and growing your brand and business to create value for your shareholders.
Developing marketing plans that deliver inspiring and motivating initiatives to your consumers.
Identifying ways to attract new users to your brand.
Being responsible for launching successful new products, not failures.