- Advises Fortune 500 companies in the areas of strategy, research, development, operations, and marketing (Apple, Cisco, Hewlett Packard, IBM, 3M, NetApp, Riverbed, and Xerox)
- Chief Engineer, Bose Corporation
- Board of Directors of Cirrus Logic (Nasdaq: CRUS)
- Faculty at Case Western’s Executive program; speaker at MIT and Stanford University
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
Product Strategy - Consumer Electronics and Technology
Risks & Opportunities
If product strategy is done poorly, the company risks:
- Failure to make sales forecasts.
- Failure to reach the financial goals of product launches.
- Unhappy customers when product offerings are missing key features.
- Disappointed channel partners when products do not deliver on promises and expectations.
- Loss of market share because products do not have the delighters that excite customers.
- Loss of interest from reviewers and other influencers.
If product strategy is done well, the opportunities include:
- Differentiated products that command higher prices.
- Realizing efficiencies that create more value per engineering team.
- Developing a steady stream of successful new offerings that create a halo effect on other products.
- Significant top and bottom line growth driven by all of the above.