- Advises Fortune 500 companies in the areas of strategy, research, development, operations, and marketing (Apple, Cisco, Hewlett Packard, IBM, 3M, NetApp, Riverbed, and Xerox)
- Chief Engineer, Bose Corporation
- Board of Directors of Cirrus Logic (Nasdaq: CRUS)
- Faculty at Case Western’s Executive program; speaker at MIT and Stanford University
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
Product Strategy - Consumer Electronics and Technology
- Core vs. Augmented Product
An augmented product adds additional features or services to a core product in order to generate multiple revenue streams. For example, an augmented music writing software program might include amateur and professional versions, and then offer music lessons, or music publishing services.
The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community.
- Design Thinking
Methods and processes for investigating ill-defined problems, acquiring information and knowledge, and positing solutions in the design and planning fields.
- Ethnographic customer information techniques
Product developers use ethnographers' systematic approach to real-life experience to understand the desires and cultural practices around their products. Ethnography uses a number of means both visual and verbal to link what customers say to what they do when using the product in their own environment.
The process of generating, developing, and communicating new ideas. In new product development it often refers to a formal process for gathering, categorizing, and early-stage planning for new products and services.
- Open Innovation
Refers to developing products from outside as well from inside a company. Implies co-development of the product usually in a shared risk and reward relationship.
- Product Roadmap
A product roadmap provides a long-term view of the features and platforms for future releases. It usually contains release names and approximate delivery dates. If known, major industry events, such as a new operating system or new competitors, should be documented in the roadmap.
- Social Innovation
Developing products using ideas obtained and filtered through social media networks.
- Technology Roadmap
A technology roadmap links short-term and long-term goals with specific technology solutions to help meet them. Technology roadmaps may apply to new products, to processes, or to emerging technologies.
- Voice of the Customer
A process for capturing a customer’s expectations, preferences, and dislikes. A technique that creates a set of customer requirements, organized and prioritized in terms of relative importance. It may also consider levels of satisfaction with respect to current offerings.