The financial/creative/emotional relationships between companies/brands/products and their creative marketing partners generally in the areas of advertising, promotion, public relations, social media and other areas where outside creative expertise is mission critical.
Royalties are a negotiated percentage of sales that are activated once the amount of the guarantee has been recouped and continue as specified by the contract. The guarantee and royalty are generally established on an annual basis for the duration of the contract.
The act of formally aligning companies/brands/products with specific sports athletes/teams/leagues to accomplish marketing objectives.
The use of sports as a marketing strategy to accomplish general marketing objectives.
Partnerships between compatible companies/brands/products to accomplish marketing objectives by targeting the same consumers with synergistic messaging.
In a licensing deal, the up-front guarantee is generally the amount that the licensee pays the licensor upon signing the deal. This is a guaranteed, fixed amount agreed by both parties and will be paid regardless of product performance.