CEO, CFO, COO, Board of Directors
The argument can be made that everyone connected to an organization is a stakeholder who has a vested interest in its sustainability. Because sustainability must be incorporated into a company's overall strategy and initiatives require significant funding approval, directors and VPs of operations are vital stakeholders. Influence and support at the highest levels of the organization are essential. If no sustainability-focused group exists, members of the sustainability team typically reside in a company's legal, regulatory, operations, or environmental departments.
Discussions regarding sustainability should address the level of overall organizational support.
While dynamics can be radically different across various industries, all industries have an interest and/or opportunity in sustainability.
One key differentiator for how sustainability is deployed within an organization is size.
Larger organizations with more resources at their disposal can tackle bigger projects and support those projects with marketing and other associated groups. Small companies may only be able to support a small recycling program with little to no peripheral support. However, smaller companies usually possess the ability and, with the right organizational will, can incorporate sustainability initiatives quickly due to their nimble nature and innovative culture with less bureaucracy and institutional barriers.