Meet the Expert
President, Next Step Strategic Services
- 30 years experience in advertising and marketing in youth and family marketing for Fortune 500 to start-ups.
- Founder and CEO of The Geppetto Group: leading youth & family agency and consulting company.
- Founder and General Manager of Saatchi & Saatchi Kid Connection - led the General Mills Youth and Family brands.
- Specialties: Brand Strategy; Business Planning; Consumer Insight; Innovation; Integrated Marketing; Advertising & Promotion.
- Industry Categories: Youth & Family; CPG (food, beverage, HBA); Retail; Entertainment (toys, media, live events); Sports (leagues, apparel); Health & Wellness.
Session Packages from $600
Your Expert Package Includes:
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
Risks & Opportunities
RisksFor businesses who are already in the youth and family space, or those who are not but would like to explore it, the risks of not understanding the dynamics and best practices in this market include:
- Unrealized business growth, profitability and return on investment.
- Missed opportunities to lift sales of existing products that are languishing or not keeping pace with the category.
- Not realizing the full potential of a brand to play a meaningful role in the lives of kids and families.
The opportunity for companies who understand the dynamics and best practices in this market include:
- Opening up avenues for a different trajectory of growth for the business.
- Maximizing the full business potential of your products.
- Creating a real synchronicity between what you’re doing in your business, and the kind of contribution it can make to the world.
Youth and Family Strategies for Growth: Risks & Opportunities