To have a successful business, you have to pay attention to your users. That much is clear. But "how" to make that happen?  

That's where design teams come in.

Organizations have started building design teams to make certain their products meet their customers' needs. They're hiring user experience designers, visual designers, content strategists and product managers.

While there's a deepening understanding of the value of design, many managers are still trying to figure out the best way to structure a design team.

Meet the Expert

About Craig

  • Founder and CEO of Awasu Design
  • User experience professional with more than ten years of experience in design, management, and organizational strategy
  • Co-founded Bolt | Peters, a user experience research firm acquired by Facebook and serves on the Board of Advisors
  • Clients include: Hallmark, Time Warner, Restoration Hardware, PeopleSoft, Blue Shield, KQED, EMC/Documentum, and Wells Fargo

Skills and Expertise:

Experience

CEO • Awasu Design
2006 — Present
  • Designs powerful, elegant solutions for online tools, software, and websites. Shows organizations how to improve their design strategies, practices, and culture so they can create better solutions themselves.
  • User-centered strategy and design, Business concept visualization, process visualization, information architecture, interaction design, usability, content strategy
User Experience Architect • Wells Fargo Bank
Mar, 2005 — Sep, 2007
  • Led user-centered design processes, brainstorming activities and collaboration efforts for multiple projects
  • Designed UI and architecture for public site and secure site, focusing on achieving business goals through optimal customer experience
Senior UI Designer • EMC/Documentum
Mar, 2004 — Mar, 2005
  • Designed and guided the development of interfaces for core web-application products together with project management, engineering, and user input
Co-Founder • Bolt | Peters
Dec, 2001 — Mar, 2004
  • Remote usability testing, information architecture, strategy and design
  • Bolt | Peters was acquired by Facebook

Education

Eastern Michigan University
Certificate, Elementary Education, 1996
University of Michigan
BA, Sociology, 1992

Boards

BAYCAT Board Member. BAYCAT is a non-profit that educates, empowers and employs underserved youth and young adults to produce digital media that tells their unique stories and engages them to positively transform themselves, their communities and the world.

Keynote Speeches

Packages with Craig starting from $490

Your Expert Package Includes:

Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Craig Peters on this topic.

Pre-Call Discovery Process

Review and analysis of your issue with pre-call discovery questions by Craig, followed by a 30- or 60-minute one-on-one call. Sample

One+-on-One Call

Your (+colleagues) session is directed and focused from the first minute.

Session Summary Report

After your call, Craig completes a Session Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Session Engagement

After your session, continue your relationship with Craig on your own, or with TrustedPeer’s support.